The Cure

A novel about transforming organizations from the author ofbestselling business books The Goal and Zapp! The Cure is a novel for managers about transforming anunder-performing bureaucratic organization into a boundaryless,fact-driven management culture like the one that made Jack Welch'sGeneral Electric so consistently successful. It offers real,practical advice for overcoming political inertia, reinventing thecompany, and doing it in a year or less. By giving each keycharacter a distinct voice, readers are reminded of people theyhave met and who may even sit in the desk next to them. Thesecharacters interact realistically and act pragmatically, and as aresult readers become invested in how these people tackle theirchallenges and create real solutions. The methods described in the book have been successfully employedat many of high-profile companies, such as Black & Decker,Coleman, Emerson, Parker Hannifin, Textron, United Stationers, andMoen. The Cure argues that modern organizations must be flexible,quick, and boundaryless in order to thrive and survive, but it alsoshows managers how to make it happen fast. Based on the successfulmanagement theories of Dan Paul's General Management Technologies,The Cure accomplishes these things in the form of an entertaining,enlightening, and dramatic business narrative. Jeff Cox (Murrysville, PA) is a creative writer known for weavingprogressive business concepts into compelling fiction. He is thecoauthor of such business bestsellers as The Goal, Zapp!, andHeroz. Dan Paul (Pittsburgh, PA) is CEO of General ManagementTechnologies, a consulting practice which focuses on the alignmentof clients' strategies, work processes, and culture in order totarget all the functions of a business on the same priorities.Formerly with General Electric, he's worked with many high-profileclients and spoken at many conferences on strategic management forBusiness Week and the American Management Association.