
Behavioural Analytics: Machine Learning Approaches for Predictive Insights
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Content
- Cover
- Title
- Copyright
- End User License Agreement
- Contents
- Preface
- Dedication
- Acknowledgements
- List of Contributors
- Enhancing Academic Development Through Automatic Speech Recognition and Natural Language Processing
- Ananya Mitra1,*
- INTRODUCTION
- Objectives
- METHODOLOGY
- FINDINGS
- Educators Perspective
- Student Perspective - Usage Frequency
- Student Perspective - Effectiveness in Learning Breakdown
- Student Perspective - Challenges Faced
- DIALECT ISSUES
- MANAGERIAL IMPLICATIONS
- CONCLUSION
- REFERENCES
- The Influence of Behavioural Analytics-driven Recommendation Systems on Web-based Purchase Decisions
- Anita Pareek1,*, Binita Nanda1 and Shrutisudha Mishra1
- INTRODUCTION
- REVIEW OF LITERATURE
- Recommendation System (RS): Concept and Types
- RS and its Impact on Customer Buying Behaviour
- Interrelation between RS and Customer Perception
- METHODOLOGY
- DISCUSSION
- Hypothesis 1
- Hypothesis 2
- Frequent Updates and Recommendation Effectiveness
- Hypothesis 3
- Hybrid Filtering
- Content-Based Filtering
- Collaborative Filtering
- FINDINGS AND RECOMMENDATIONS
- CONCLUSION
- REFERENCES
- Mapping People Analytics for Strategic Human Resource Management
- Arjyalopa Mishra1,* and Sonam Subhadarshini2
- INTRODUCTION
- LITERATURE REVIEW
- ROLE OF PEOPLE ANALYTICS IN SHRM
- The People Analytics Process
- Applications of People Analytics
- CONCEPTUAL FRAMEWORK OF AI AND HRM FUNCTION
- THE INTERSECTION OF PEOPLE ANALYTICS AND STRATEGIC HRM
- Key Areas of Impact
- Benefits of People Analytics in SHRM
- THE WAY FORWARD THROUGH TECHNOLOGICAL INTERVENTIONS IN PEOPLE ANALYTICS
- CHALLENGES AND FUTURE DIRECTIONS
- CONCLUSION
- REFERENCES
- Tracing the Journey of Machine Learning in Business, Management, and Allied Disciplines: A Comprehensive Review
- Jayalaxmi Samal1 and Ashyashree Praharaj2,*
- INTRODUCTION
- METHODOLOGY
- DATA ANALYSIS AND FINDINGS
- Preliminary Exploration of Research Output and Impact
- Global Research Leaders
- Key Research Contributors
- Prominent Research Keywords
- Prominent Research Themes
- SCOPE OF FUTURE RESEARCH
- KEY FINDINGS AND DISCUSSIONS
- CONCLUSION AND LIMITATIONS
- REFERENCES
- Crime Count Prediction in India
- Bhabani S. Mohanty1, Durga Madhab Mahapatra2, Soumendra Kumar Patra3,* and Aseem Ali1
- INTRODUCTION
- Data Source
- TIME SERIES MODEL
- ARIMA Model
- NNAR (Neural Network Auto-Regressive Model)
- COMPARISON OF ARIMA (0,1,1) AND NNAR (1,1) MODELS
- CONCLUSION
- REFERENCES
- Leveraging Data Analytics for Sustainable Improvements in Employee Engagement and Organizational Culture
- Sanjita Lenka1,*, Subhamanaisini Nayak1 and Jyotisman Das Mohapatra1
- INTRODUCTION
- Overview of Employee Engagement and its Significance for Organizational Success
- Role of Organizational Culture in Employee Satisfaction and Performance
- The Impact of Data Analytics on Modern HR Practices
- Objectives of the Study
- To Examine the Role of Data Analytics in Understanding Employee Engagement
- To Identify Best Practices for Implementing Data-Driven Engagement Strategies
- To Assess the Impact of Employee Engagement on Organizational Culture
- To Explore Future Trends in Data Analytics for Enhancing Employee Engagement
- UNDERSTANDING EMPLOYEE ENGAGEMENT AND ORGANIZATIONAL CULTURE
- Factors inIfluencing Employee Engagement
- Overview of Organizational Culture and its Role in Shaping Employee Behavior
- The Interrelationship Between Engagement and Culture
- TOOLS OF DATA ANALYTICS IN EMPLOYEE ENGAGEMENT
- Benefits
- STRATEGIES FOR IMPLEMENTING DATA ANALYTICS IN ENGAGEMENT INITIATIVES
- Defining Clear Objectives and Metrics
- Data Collection and Integration
- Leveraging Predictive Analytics
- Continuous Monitoring and Adjustment
- Ensuring Data Privacy and Ethical Use
- MEASURING THE IMPACT OF DATA ANALYTICS ON ORGANIZATIONAL CULTURE
- Defining Metrics for Organizational Culture and Employee Engagement
- How Data Can Reveal Patterns in Employee Behavior and Company Values
- Measuring the Impact of Engagement Initiatives on Organizational Performance
- The Role of Predictive Analytics in Anticipating Changes in Employee Engagement and Morale
- FOSTERING A DATA-DRIVEN CULTURE FOR LONG-TERM SUCCESS
- Steps to Create a Data-Driven Culture in the HR Department and Organization
- How Leaders Can Use Data Analytics to Create Alignment between Business Goals and Engagement Initiatives
- Building an Organizational Mindset that Values Transparency and Continuous Improvement through Data
- Encouraging Employees to Participate in Data-Driven Feedback Systems
- CHALLENGES AND ETHICAL CONSIDERATIONS
- Data Privacy Concerns
- Resistance to Change
- Ethical Concerns in Data Collection and Analysis
- Balancing Analytics with Human Intuition
- Ensuring Transparency and Trust
- FUTURE TRENDS IN DATA ANALYTICS FOR EMPLOYEE ENGAGEMENT
- CONCLUSION
- REFERENCES
- Behavioural Analytics and Natural Language Processing for Data-Driven Business Insights
- Kushagra Agrawal1,*, Pracheeta Gupta1, Kshitij Krishna1, Seba Mohanty1 and Sugyanta Priyadarshini1
- INTRODUCTION
- LITERATURE REVIEW
- APPLICATIONS OF BEHAVIOURAL ANALYTICS
- Marketing
- Customer Service
- Human Resources
- NATURAL LANGUAGE PROCESSING: ENHANCING BEHAVIORAL ANALYTICS
- Sentiment Analysis
- Topic Modelling
- Named Entity Recognition
- CHALLENGES IN INTEGRATING NLP WITH BEHAVIOURAL ANALYTICS
- Data Quality
- Ensuring Data Integrity
- Privacy Concerns
- Navigating Privacy Challenges
- STRATEGIES FOR OVERCOMING INTEGRATION CHALLENGES
- Enhancing Data Quality
- Addressing Privacy Concerns
- Building Domain Expertise
- Promoting Interdisciplinary Collaboration
- BENEFITS OF NLP-BASED BEHAVIOURAL ANALYTICS
- Improved Decision-Making
- Enhanced Customer Experience
- Increased Operational Efficiency
- RESULTS AND DISCUSSIONS
- CONCLUSION
- REFERENCES
- The Dawn of A New Era: Digital Currency and its Impact on Banking
- Sayangshree Panda1, Nandinee Anand1, Ritik Kumar Sahoo1 and Swapnamoyee Palit2,*
- INTRODUCTION
- ABOUT DIGITAL CURRENCY
- Advantages of Digital Currency
- Disadvantages of Digital Currency
- DIGITAL CURRENCY IN INDIA
- LITERATURE REVIEW
- PROBLEM STATEMENT
- OBJECTIVE OF THE STUDY
- RESEARCH METHODOLOGY
- DATA ANALYSIS
- Respondent Profile
- FINDINGS OF THE STUDY
- SUGGESTIONS
- CONCLUSION
- REFERENCES
- Exploring the Role of AI in Enhancing Academic Performance: A Study on Management Students of Odisha
- Swati Mishra1,*
- INTRODUCTION
- LITERATURE REVIEW
- Artificial Intelligence in Education
- Artificial Intelligence in Higher Education
- Effect of AI on Students' Thought Process
- RESEARCH METHODOLOGY
- RESULTS AND DISCUSSION
- CONCLUSION
- REFERENCES
- Balancing Transparency and Ethics in Behavioural Analytics for Business Insights
- Tamanna Mohapatra1,*
- INTRODUCTION
- IMPORTANCE IN MODERN BUSINESS
- CASE STUDIES OF BEHAVIOURAL ANALYTICS IN ACTION
- Amazon: Behavioural Analytics in Recommendations
- Netflix: Personalizing Content Through Behavioural Data
- Starbucks: Loyalty Programs and Personalized Offers
- ETHICAL CONSIDERATIONS IN BEHAVIOURAL ANALYTICS
- Privacy Concerns and Data Sensitivity
- The Challenge of Informed Consent
- Potential for Manipulation and Exploitation
- Targeted Manipulation
- Dark Patterns
- Exploitation of Vulnerable Groups
- THE ROLE OF TRANSPARENCY IN ETHICAL DATA USE
- Defining Transparency in Data Practices
- Strategies for Ensuring Transparency
- Communicating Data Practices to Consumers
- REGULATORY FRAMEWORKS GOVERNING BEHAVIOURAL ANALYTICS
- Overview of Key Regulations (GDPR, CCPA)
- Compliance Challenges for Businesses
- The Role of Regulation in Promoting Ethics
- BALANCING BUSINESS INSIGHTS WITH ETHICAL PRACTICES
- Integrating Ethics into Data Strategies
- The Importance of Accountability
- Building Consumer Trust through Ethical Data Use
- CASE STUDIES: SUCCESSFUL ETHICAL PRACTICES IN BEHAVIOURAL ANALYTICS
- Examples from Leading Companies
- The Impact of Ethical Data Use on Business Success
- FUTURE DIRECTIONS FOR ETHICAL BEHAVIOURAL ANALYTICS
- Emerging Trends in Data Ethics
- The Role of Technology in Enhancing Transparency
- Predictions for the Future of Behavioural Analytics
- CONCLUSION
- SCOPE FOR FUTURE RESEARCH
- REFERENCES
- Integrating Digital Technology to Overcome Tourist Difficulties in Puri: A Solution-oriented Approach
- Sobhana Tripathy1 and Ananya Mitra1,*
- INTRODUCTION
- RELIGIOUS TOURISM IN DIGITAL INDIA
- OBJECTIVE
- METHODOLOGY
- RESULT ANALYSIS
- Cronbach's Alpha, Kaiser-Meyer-Olkin, and Bartlett's Test of Sphericity Result
- Descriptive Statistics Result
- Chi-Square Test Result
- Communalities Test Result
- Total Variance Explained Result
- Component Matrix Test Result
- Rotated Component Matrix Result
- Component Transformation Matrix Finding
- FINDINGS
- POLICY IMPLICATIONS
- CONCLUSION
- REFERENCES
- Subject Index
- Back Cover
Enhancing Academic Development Through Automatic Speech Recognition and Natural Language Processing
Ananya Mitra1, *
1 School of Economics & Commerce, Kalinga Institute of Industrial Technology (KIIT) Deemed to be University, Bhubaneswar, Odisha, India
Abstract
The rapid advancement of Speech Recognition and Natural Language Processing (NLP) technologies offers transformative potential for academic development, aligning with the United Nations Sustainable Development Goal (SDG) 4: Quality Education. These technologies can revolutionize education by providing innovative tools that enhance inclusive and equitable quality education for all. Speech Recognition and NLP enable the automation of academic tasks, improve accessibility for diverse learners-including those with disabilities-and offer data-driven insights to improve student outcomes. The integration of these technologies into educational environments presents significant challenges like limited accessibility in under-resourced educational settings, accuracy issues that affect their reliability, and ethical concerns regarding data privacy and algorithmic bias. This study aims to explore the current state of Automatic Speech Recognition (ASR) and NLP in academia, identify key challenges, and propose solutions to enhance their effectiveness in promoting equitable and inclusive education. The research employs a mixed-methods approach, combining quantitative and qualitative methods. Surveys and interviews with educators, students, and administrators are conducted to gather insights into the use and challenges of ASR and NLP technologies. Additionally, experimental studies are carried out to test the effectiveness of existing ASR systems in educational contexts. By offering workable solutions using usable frequencies from a student perspective to improve the integration of speech recognition and Natural Language Processing (NLP) technologies in education, the study's findings will help achieve SDG 4, guaranteeing that all students have access to high-quality, inclusive, and equitable educational opportunities.
Keywords: Automatic speech recognition, Academic sector, NLP, Primary survey, SDG-4.* Corresponding author Ananya Mitra: School of Economics & Commerce, Kalinga Institute of Industrial Technology (KIIT) Deemed to be University, Bhubaneswar, Odisha, India; E-mail: ananya.mitrafhu@kiit.ac.in
Introduction
ASR and NLP technologies have the potential to greatly improve education and support SDG-4. These tools can make learning and teaching more inclusive and equitable. NLP can create personalized educational content that meets the specific needs of each student. It can also translate materials in real time, helping students understand content in languages they are not familiar with. This fosters a more diverse and accessible classroom environment. In addition to enhancing learning, these technologies can make teaching easier by automating tasks like grading and taking attendance. This allows teachers to spend more time on engaging activities that connect with students. NLP tools can also help educators create and update educational materials quickly, ensuring students have access to the best resources available. Another important advantage of ASR and NLP is their ability to improve accessibility for all learners, especially those with disabilities. For instance, speech-to-text tools provide real-time captions for students who are hard of hearing, while text-to-speech tools help those with visual impairments. Additionally, these technologies can support research by speeding up data analysis and encouraging collaboration among educators. By using insights from these advancements, teachers can identify students who may be struggling and provide timely help, creating a more effective and supportive learning environment for everyone [1-3].
While ASR and NLP technologies bring many benefits to education, their use in classrooms poses significant challenges. One major issue is that schools in poorer areas often do not have the necessary resources, training, or funding to use these tools effectively. This can create a larger gap between well-funded schools and those that struggle, making it important to find ways to ensure that all students can benefit from these advancements. Another key challenge is the accuracy of ASR and NLP technologies [4]. When these tools do not work consistently, they can cause misunderstandings, especially in classrooms with students who have different language skills. For teachers and students to trust and use these technologies fully, they need to keep improving the accuracy and understanding of context. This means not just advancing the technology itself, but also providing training to help users make the most of these tools in real-life situations. Lastly, there are important ethical concerns related to data privacy and bias. Using student data raises questions about how that information is collected, stored, and used, so strong privacy protections are necessary. Additionally, algorithms can sometimes reflect biases from the data they were trained on, which can unfairly impact different groups of students. Addressing these challenges is essential to make sure that ASR and NLP technologies truly support fair and equal education for everyone. By addressing these problems, we attempted to develop a more
effective and inclusive educational system that maximizes the use of these technologies. This type of research is completely new [5, 6].
Objectives
This study aimed to examine how ASR and NLP technologies were being used in education. It sought to understand the challenges these tools faced and suggested ways to improve their effectiveness for all students. By enhancing the use of ASR and NLP, the study hoped to promote more equitable and inclusive education. To achieve these goals, the research employed a mixed-methods approach, combining both quantitative and qualitative methods. Primary surveys and interviews were conducted with educators, students, and administrators to gather their thoughts and experiences regarding ASR and NLP technologies. This helped understand the benefits and problems encountered when using these tools in real classrooms. In addition to surveys and interviews, the study also carried out experimental studies to assess how well current ASR systems perform in educational settings. By analyzing the results of these experiments, researchers aimed to gain insights into the effectiveness of these technologies in supporting student learning and identifying areas for improvement.
Methodology
The research was conducted in various technical institutes across Bhubaneswar, Odisha. Bhubaneswar is a vibrant educational hub, making it an ideal location for this research. Students from different regions, speaking various dialects, come together in one place. By studying these diverse groups, the research explored how ASR and NLP technologies worked for speakers of different languages. By examining how these technologies were used in such a dynamic environment, the study aimed to gather insights that could help improve these tools for all students. By including voices from different dialect speakers, the research aimed to identify specific challenges they faced with ASR and NLP technologies. This understanding can guide future improvements, ensuring that all students, regardless of their language background, have the same opportunities to succeed in their studies. Overall, conducting the research in Bhubaneswar allowed for a rich exploration of language diversity in education.
Students are more likely to engage in research when they are referred by someone they know, creating a comfortable environment for sharing their experiences. This is particularly crucial when talking about personal difficulties with technologies like ASR and NLP, as it may make participants feel more comfortable sharing their experiences [7]. For this reason, snowball sampling was used in this research to effectively gather students from different regions and dialects. By starting with a few participants and expanding through their networks, snowball sampling ensured a more representative mix of students from different regions and dialects. This approach is effective in educational settings where students might have friends or classmates from similar backgrounds, making it easier to reach a wide range of dialect speakers.
In the initial phase of the research, using the Delphi Method, interviews with educators from language and computer science departments were conducted to gather their expert opinions on the potential of ASR and NLP technologies in education. The iterative approach allowed for deep discussions and the refinement of ideas, providing valuable insights into how these tools can enhance teaching and learning. Anonymity of the educators was essential for the study to ensure honest and open responses without the fear of judgment or repercussions. Educators might hesitate to share their true opinions or experiences with ASR and NLP technologies if they felt their identities were known, especially if their views were critical of institutional policies or...
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