Business Environment 7e

Name: Business Environment 7e
Brand: McGraw-Hill Education
Price: 46.0 EUR
Availability: OnlineOnly

Adrian Palmer Bob Hartley(Author)

McGraw-Hill Education (Publisher)

1st Edition

Published on 16. January 2011

705 pages

E-Book

PDF with Adobe-DRM

System requirements

978-0-07-714138-7 (ISBN)

€46.00incl. 7% vat

System requirements

for PDF with Adobe-DRM

E-Book Single Licence

Available for download

Description

More details

Other editions

Content

Cover
Half Title
Title
Copyright
Brief Table of Contents
Detailed Table of Contents
Preface
About the Authors
Guided Tour
Online Learning Centre
McGraw-Hill Create
Make the Gradel
Acknowledgements
Part 1 Contexts
Chapter 1 What is the Business Environment?
1.1 Defining the business environment
1.2 Why study the business environment?
1.3 The macroenvironment
1.4 The microenvironment
1.5 The internal environment
1.6 Contextual issues in a dynamic environment
1.7 The globalized business environment
Case Study: A war of words over green airline claims
Part 2 The Macroenvironment
Chapter 2 The Political Environment
2.1 Defining the political environment
2.2 Political systems
2.3 The importance of monitoring the political environment
2.4 Political ideologies
2.5 The structure of government
2.6 Central government
2.7 Regional and national government
2.8 Local government
2.9 The European Union
2.10 Supranational governmental organizations
2.11 Improving the standards of government administration
2.12 Impacts of government on business operations
2.13 Influences on government policy formation
Case study: Should government be running the railways?
Chapter 3 The Social and Demographic Environment
3.1 Social change and its effects on business organizations
3.2 The cultural environment
3.3 The family
3.4 Reference groups
3.5 Values, attitudes and lifestyles
3.6 Identifying and measuring social groups
3.7 Demography
Case study: A journey through Liverpool ? European Capital of Culture 2008
Chapter 4 The Technological and Information Environment
4.1 What is technology?
4.2 Impacts of technology on business operations
4.3 Techonology and society
4.4 Forecasting new technologies
4.5 Expenditure on research and development
4.6 Product design and development
4.7 Manufacturing and processing
4.8 Supply chain management
4.9 Point of scale, order and payment processing
4.10 Communicating with customers
4.11 Managing customer relationships
4.12 Performance measurement
4.13 Technology and the ecological enviroment
4.14 The internet and electronic business
4.15 Data security and privacy
Case study: Will the bank of the future be 'mobile'?
Chapter 5 The Ecological and Social Responsibilities of Organizations
5.1 Introduction
5.2 Challenges to the market-led business environment
5.3 The stakeholders of organizations
5.4 Corporate governance
5.5 Ethics
5.6 Business and ecological responsibility
Case study: 'Bikes for all' may be a big plus for the environment, but a big challenge for all stakeholders
Chapter 6 The Legal Environment
6.1 Introduction
6.2 The law of contract
6.3 Non-contractual liability
6.4 Legal processes
6.5 Legislation affecting the supply of goods and services
6.6 Statutory legislation on employment
6.7 The Human Rights Act 1998
6.8 Protection of a company's intangible property rights
6.9 The law and production processes
6.10 Legislation to protect the competitiveness of markets
Case study: Legislation strengthened in a bid to end 'nightmare' holidays
Part 3 Firms
Chapter 7 Types of Business Organization
7.1 Introduction: organizations and their environment
7.2 The sole trader
7.3 Partnerships
7.4 Limited companies
7.5 Commercial and quasi-commercial organizations operating in the public sector
7.6 Quangos
7.7 Public-private partnerships
7.8 Other types of organization
Case study: Cooking by yourself or with company?
Chapter 8 Business Relationships and Networks
8.1 Introduction
8.2 Types of business relationship
8.3 Theories and explanations underpinning networks and relationships
8.4 'Just-in-time' relationships
8.5 Power in business networks
8.6 Developing close relationships with customers
8.7 Relationships between connected customers
Case study: Contaminated food spreads through the value chain from the fields of India to the supermarkets of Sheffield
Chapter 9 Managing and Financing Organizational Growth
9.1 Introduction
9.2 The objectives of organizations
9.3 What is the right size for an organization?
9.4 Patterns of growth
9.5 Finance for growing organizations
9.6 Finance implications of strategic growth options
Case study: Can Tesco become too big?
Chapter 10 People in Organizations
10.1 The link between internal and external environments
10.2 Defining the organizational strategy
10.3 Creating engagement by employees
10.4 Training and development
10.5 Rewarding staff
10.6 Controlling and empowering staff
10.7 Industrial relations
10.8 The internal functions of commercial organizations
10.9 Bases for organizing a commercial organization
10.10 The flexible organization
10.11 Reducing dependence on human resources
Case study: A 24/7 society may be good for customers, but can employees cope with the stress?
Part 4 Markets
Chapter 11 The Principles of Market Forces
11.1 Introduction
11.2 The characteristics of very competitive markets
11.3 Batering and auctions
11.4 Going rate pricing
11.5 Elasticity of demand
11.6 Imperfect competition and elasticity of demand
11.7 Elasticity of supply
11.8 Limitations of the theory of perfect competition
Case study: Can market mechanisms reduce global climate change?
Chapter 12 Distortions to Market Forces
12.1 Introduction
12.2 Oligopoly
12.3 Analysing competitive forces within a market
12.4 Monopolistic markets
12.5 Competition policy
Case study: Competitive market for mobile phones still needs regulation
Chapter 13 The National Economic and Financial Environment
13.1 Macroeconomic analysis
13.2 The structure of national economies
13.3 The circular flow of income
13.4 The business cycle
13.5 Macroeconomic policy
13.6 The international macroeconomic environment
Case study: How sustainable is the Chinese economic boom?
Chapter 14 The Global Business Environment
14.1 The trend towards a global business environment
14.2 Theory of international trade
14.3 Overseas trade patterns
14.4 International trade institutions and agreements
14.5 Evaluating overseas business opportunities
14.6 Sources of information on overseas markets
Case study: Indian call centres create new international trade
Part 5 Bringing it Together: Environmental Analysis
Chapter 15 The Dynamic Business Environment
15.1 Introduction
15.2 The importance of environmental knowledge
15.3 Information systems
15.4 Forward planning with research
15.5 Frameworks for analysing the business environment
15.6 Forming a view of environmental influence
15.7 Managing operational risk
Case study: Strategic challenges and opportunities at Thomas Cook
Chapter 16 Case Studies
16.1 Farming becomes part of the services sector
16.2 How many winning ideas can you back?
16.3 Health services go online in an increasingly competitive environment
16.4 UK rail fares move to market-based pricing
16.5 Retailers drown in information about their customers
Glossary
Index

System requirements

Save as PDF Copy link into clipboard

Schweitzer Fachinformationen

Business Environment 7e

Description

More details

Other editions

Additional editions

Content

System requirements