Developing a Turnaround Business Plan
Leadership Techniques to Activate Change Strategies, Secure Competitive Advantage, and Preserve Success
Published on 22. June 2015
262 pages
978-1-4987-0591-2 (ISBN)
Description
Developing a Turnaround Business Plan is an ideal resource for managers currently facing a competitive crisis as well as those who wish to avert one and must set a turnaround plan in motion before the situation results in irreversible losses.
Whereas the book helps readers develop a sound turnaround plan, the focus of the book is on the actual process that contributes to the development and implementation of that plan. The book details how to identify the root causes that triggered the competitive crisis and how to initiate remedial actions before the turnaround plan begins. After reading this book, you will be able to:
Develop a flexible and rapid response to competitive counter-moves
Identify offensive and defensive strategies
Use competitive intelligence to identify decisive points to concentrate resources
Pinpoint the types of competitive campaigns that assure a successful turnaround
Assess the required leadership traits for implementing competitive strategies
Covering 13 different types of competitive campaigns, the book describes how to initiate effective offensive and defensive plans to neutralize your competitors' advantages. It also details how to develop counter-measures for the numerous factors that canbring a turnaround campaign to a standstill.
The book helps executives of small and mid-sized organizations, as well as managers of business units and product lines in larger firms, to activate change strategies and secure sustainable competitive advantages. Examples are provided about real company turnarounds, including Intel, Levi Strauss, Yahoo, J.C. Penney, Hewlett-Packard, Panasonic, Staples, Samsung, and Abercrombie & Fitch.
Whereas the book helps readers develop a sound turnaround plan, the focus of the book is on the actual process that contributes to the development and implementation of that plan. The book details how to identify the root causes that triggered the competitive crisis and how to initiate remedial actions before the turnaround plan begins. After reading this book, you will be able to:
Develop a flexible and rapid response to competitive counter-moves
Identify offensive and defensive strategies
Use competitive intelligence to identify decisive points to concentrate resources
Pinpoint the types of competitive campaigns that assure a successful turnaround
Assess the required leadership traits for implementing competitive strategies
Covering 13 different types of competitive campaigns, the book describes how to initiate effective offensive and defensive plans to neutralize your competitors' advantages. It also details how to develop counter-measures for the numerous factors that canbring a turnaround campaign to a standstill.
The book helps executives of small and mid-sized organizations, as well as managers of business units and product lines in larger firms, to activate change strategies and secure sustainable competitive advantages. Examples are provided about real company turnarounds, including Intel, Levi Strauss, Yahoo, J.C. Penney, Hewlett-Packard, Panasonic, Staples, Samsung, and Abercrombie & Fitch.
More details
Language
English
Place of publication
OR
United States
Publishing group
Taylor & Francis Inc
Target group
Professional and scholarly
Illustrations
15 s/w Tabellen
15 tables
File size
4,50 MB
ISBN-13
978-1-4987-0591-2 (9781498705912)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Norton Paley
Developing a Turnaround Business Plan
Leadership Techniques to Activate Change Strategies, Secure Competitive Advantage, and Preserve Success
Book
06/2015
1st Edition
Productivity Press
€67.00
Article not available at the moment
Person
Norton Paley has brought his world-class experience and unique approach to business strategy to some of the global community's most respected organizations. Having launched his career with publishers McGraw-Hill and John Wiley & Sons, Paley founded Alexander-Norton Inc., bringing successful business techniques to clients around the globe, including the international training organization Strategic Management Group, where he served as senior consultant.
Throughout his career, Paley has trained business managers and their staffs in the areas of planning and strategy development, raising the bar for achievement and forging new approaches to problem solving and competitive edge. Paley has lectured in China and Mexico and has presented training seminars throughout the Pacific Rim and Europe for Dow Chemical and Cargill.
As a seminar leader at the American Management Association, he conducted competitive strategy, marketing management, and strategic planning programs for over 20 years. Paley's books have been translated into Chinese, Russian, Portuguese, and Turkish. His byline columns have appeared in The Management Review and Sales & Marketing Management magazines
Throughout his career, Paley has trained business managers and their staffs in the areas of planning and strategy development, raising the bar for achievement and forging new approaches to problem solving and competitive edge. Paley has lectured in China and Mexico and has presented training seminars throughout the Pacific Rim and Europe for Dow Chemical and Cargill.
As a seminar leader at the American Management Association, he conducted competitive strategy, marketing management, and strategic planning programs for over 20 years. Paley's books have been translated into Chinese, Russian, Portuguese, and Turkish. His byline columns have appeared in The Management Review and Sales & Marketing Management magazines
Content
Developing a Turnaround Business Plan. Activate Change Strategies. The Essential Elements of Turnaround Strategies. Secure Competitive Advantage and Preserve Success.
