Clausewitz Talks Business

Norton Paley has brought his world-class experience and unique approach to business strategy to some of the global community's most respected organizations. Having launched his career with publishers McGraw Hill and John Wiley & Sons, Paley founded Alexander-Norton Inc., bringing successful business techniques to clients around the globe, including the international training organization Strategic Management Group, where he served as senior consultant.

Throughout his career Paley has trained business managers and their staffs in the areas of planning and strategy development, raising the bar for achievement, and forging new approaches to problem solving and competitive edge. His clients include:



American Express
IBM
Detroit Edison
Chrysler (Parts Division)
McDonnell-Douglas
Dow Chemical (Worldwide)
W. R. Grace
Cargill (Worldwide)
Chevron Chemical
Ralston-Purina
Johnson & Johnson
USG
Celanese
Hoechst
Mississippi Power
Numerous midsized and small firms

Paley has lectured in the Republic of China and Mexico and he has presented training seminars throughout the Pacific Rim and Europe for Dow Chemical and Cargill.

As a seminar leader at the American Management Association, he conducted competitive strategy, marketing management, and strategic planning programs for over 20 years. Published books include:







The Marketing Strategy Desktop Guide


How to Develop a Strategic Marketing Plan


The Manager's Guide to Competitive Marketing Strategies


Marketing for the Nonmarketing Executive: An Integrated Management Resource Guide for the 21st Century


Successful Business Planning: Energizing Your Company's Potential


Manage to Win


Mastering the Rules of Competitive Strategy: A Resource Gui