The Mobile MBA
112 Skills to Take You Further, Faster
1st Edition
Published on 31. March 2021
201 pages
978-0-13-306635-7 (ISBN)
Description
Mobile MBA distills years of MBA management theory into bite-size solutions for 101 critical, "in the trenches" business challenges. From start to finish, this book focuses on what really works in practice, giving managers focused answers that can make them dramatically more effective, instantly. Along the way, leading global business consultant Jo Owen demystifies the MBA, illuminating the simple, common-sense principles that underlie the grand theory (and the even grander MBA hype). Owen reveals what managers need to learn in order to perform at an MBA level, while also giving them the practical skills that an MBA doesn't. Each of Mobile MBA's eleven chapters is packaged with a Skill Pill, short video briefings that can be delivered directly to mobile devices and computers, offering powerful insights and lessons to managers wherever they are.
More details
Edition
1. Auflage
Language
English
Place of publication
Boston
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
File size
0,89 MB
ISBN-13
978-0-13-306635-7 (9780133066357)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
05/2012
FT Press
€23.16
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Person
Jo Owen is a world-renowned corporate coach and speaker on leadership, tribes, global teams, and influence. Owen has launched four national charities, including Teach First, one of the U.K.'s top five graduate recruiters. His other books include How to Lead, How to Manage, How to Influence, How to Sell, and Tribal Business School. Owen holds two MBA degrees.
Content
Introduction ix
1: The world of strategy 1
2: Marketing and sales 19
3: Finance and accounting 37
4: Human capital 65
5: Operations, technology, and change 81
6: Lead your team 95
7: Dealing with colleagues 115
8: Managing across the organization 127
9: Managing yourself 141
10: The daily skills of management 153
11: Manage your career 169
Index 185
1: The world of strategy 1
2: Marketing and sales 19
3: Finance and accounting 37
4: Human capital 65
5: Operations, technology, and change 81
6: Lead your team 95
7: Dealing with colleagues 115
8: Managing across the organization 127
9: Managing yourself 141
10: The daily skills of management 153
11: Manage your career 169
Index 185
