
Business Models
Description
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The book starts by addressing the conceptual development of business models and by discussing the essence of innovation in those models. Chapters in the book investigate how:
Business models can analyze digital transformation scenarios
Individual business model elements effect selected performance measures as well as how the elements are significant for the enterprise value composition
The environment effects the profitability of the high-growth enterprise business models
Employer branding business models are perceived by the generation Z workforce
To implement responsible business models in the enterprise
Cyber risk is captured in business models
Decision algorithms are important to business analytics
This book is a compendium of knowledge about the use of business models in the context of innovative activities, digital transformation, and value composition. It attempts to combine the theory and practice and offers a look at business models currently used in companies, especially high-growth enterprises, in various countries of the world and indicates the prospects for their development.
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Persons
An associate professor of Czestochowa University of Technology, Faculty of Management. Marlena Grabowska PhD is well recognized in Poland and abroad for her expertise in management issues: business models, competitiveness and innovativeness of enterprises, enterprise value management and corporate governance. She has published over 130 papers and 5 books.
Content
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