The Little Guide to Balmain

A key brand in France's post-war fashion renaissance, Balmain is one of the most dynamic, decadent and daring fashion houses to date. Founded by Pierre Balmain in 1945, the brand quickly gained fashion fame through its opulent designs and refusal to compromise on luxury.

Balmain boasts meticulously embellished evening wear and is seen to be one of the pioneers of modern fashion, alongside brands such as Dior and Chanel. Balmain remained the creative director until his death in 1982, after which various designers drove the brand forward into the 21st century.

Today Balmain has secured its reputation as a modern fashion powerhouse, best summarised by creative director Olivier Rousteing's philosophy - "Fashion is Revolution, not Evolution". The brand's commitment to radical reinvention keeps it at the forefront of fashion, and this little guide will keep readers' finger on the pulse.

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"Dressmaking is the architecture of movement." - Pierre Balmain

"I'm obsessed with Pierre Balmain - I try to talk to him as much as I can, but it's obviously a monologue because I have no answer." - Olivier Rousteing

Oliver Rousteing was only 25 when he joined Balmain as its creative director.