The Undermining of Beliefs in the Autonomy and Rationality of Consumers
1st Edition
Published on 8. November 2007
160 pages
978-1-135-97826-6 (ISBN)
Description
This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O Shaughnessy and O'Shaughnessy adopt a moderating perspective, rev
Reviews / Votes
"The unbeatable father-and-son team of John-and-Nicholas O'Shaughnessy has produced another stimulating and provocative book on issues of relevance to consumer behavior, communication, and marketing. In this book, these distinguished scholars draw upon their strong backgrounds in philosophy and the social sciences to integrate ideas from two areas of inquiry - namely, bounded rationality and postmodernism. They make connections of obvious importance and profundity that have thus far remained unexplored in the literature on marketing and consumer research." Morris B. Holbrook, Dillard Professor of Marketing (Graduate School of Business, Columbia University, New York, NY)More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Product notice
Reflowable
File size
0,31 MB
ISBN-13
978-1-135-97826-6 (9781135978266)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
John O'Shaughnessy | Nicholas O'Shaughnessy
The Undermining of Beliefs in the Autonomy and Rationality of Consumers
Book
01/2019
1st Edition
Routledge
€67.70
Shipment within 10-20 days
John O'Shaughnessy | Nicholas O'Shaughnessy
The Undermining of Beliefs in the Autonomy and Rationality of Consumers
Book
11/2007
1st Edition
Routledge
€230.20
Shipment within 15-20 days
Persons
John O'Shaughnessy is Emeritus Professor of Business at the Graduate School of Business, Columbia University, New York.
Nicholas O'Shaughnessy is Professor of Marketing and Communications at Queen Mary, University of London.
Nicholas O'Shaughnessy is Professor of Marketing and Communications at Queen Mary, University of London.
Content
Part 1: The Renewed Interest in the Unconscious and Free Will - A Progress Report for Marketing 1. The Relegation of Free Choice and Free Will 2.The Dominance of the Adaptive Unconscious Part 2: Postmodernism: The Attack on all Aspects of Modernity and Rationality 3.The Claims made by Postmodernists 4. Central Philosophical Assertions of Postmodernism
