Facebook Application Platform: An O'Reilly Radar Report
Published on 30. June 2009
30 pages
978-0-596-15720-3 (ISBN)
Description
Facebook bet that opening its Application Platform would spur growthand build buzz, giving it an edge in the white-hot social networkpopularity contest. Four months and nearly 5000 applications later,it looks like that bet is paying off. Is Facebook the next platformfor profits, too?Find out what it takes to launch a successful Facebook application,understand the new rules of the application development game in a Web2.0 world, and get the scoop on the most popular Facebook apps inthis new report from Tim O'Reilly and the O'Reilly Radar team.The report:Sizes up the Facebook opportunity--who's making money, and how?Lays out best practices of marketing with Facebook Applications,aka Social Media Optimization (SMO)Identifies the top 200 Facebook applications and plots their growthratesGoes beyond Facebook, and scopes out the emerging widget economyThe social network economy is sizzling, and "e;The Facebook ApplicationPlatform"e; is a must-read for anyone who wants in on the Facebookopportunity.
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Content
- Intro
- Contents
- The Facebook Application Platform
- Widgets: From Apple to Facebook
- Quantifying the Facebook application ecosystem
- How many Facebook applicationsare there?
- What are the most popular Facebook applications, measured by number installed?
- Which Facebook applications have the most active users?
- Who are the most popular suppliers of Facebook applications?
- Which categories of applications have the most active users?
- Has the long tail come to Facebook already?
- Best practices of Facebook application marketing
- The top 200 Facebook applications
- Conclusion
