
FC Barcelona
Description
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The book examines why and how the club grew from its genesis as a small sporting organisation in the developing urban landscape of Barcelona in 1899 to become a contemporary giant that has both shaped and transcended football. It considers how globalisation, cultural identity and political ideology can help us to understand the development of Barca, but also how the growth of the phenomenon of FC Barcelona helps us to better understand those forces shaping contemporary global societies. It brings together leading scholars from around the world to examine key themes such as governance, regional and national politics, storytelling, fandom, digital media, branding, commercialisation and sport diplomacy, exploring topics such as the European Super League fiasco and the rise of Lionel Messi as a global icon. It also includes a series of chapters looking at the importance of FC Barcelona around the world, including in Latin America, the United States, Africa and East Asia.
This illuminating, multi-disciplinary study of FC Barcelona is essential reading for anybody with an interest in football, Catalonian politics and culture, or the history, politics, culture and business of sport.
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Persons
Xavier Ginesta is Associate Professor at the University of Vic - Central University of Catalonia, Spain. His main research interests are sport management, communication and politics and sport place branding. He regularly collaborates with different media outlets as an expert in sport and politics. He is a member of the research group TRACTE (Audiovisual Translation, Communication and Territory) at the UVic-UCC and co-founder of the research network SPRING.
Jordi de San Eugenio is Full Professor at the University of Vic - Central University of Catalonia, Spain. His research interests include place branding, public diplomacy, environmental communication and humanistic geography. He is a member of the research group TRACTE (Audiovisual Translation, Communication and Territory) at the UVic-UCC.
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