
Storytelling with Data
Description
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Influence action through data!
This is not a book. It is a one-of-a-kind immersive learning experience through which you can become-or teach others to be-a powerful data storyteller.
Let's practice! helps you build confidence and credibility to create graphs and visualizations that make sense and weave them into action-inspiring stories. Expanding upon best seller storytelling with data's foundational lessons, Let's practice! delivers fresh content, a plethora of new examples, and over 100 hands-on exercises. Author and data storytelling maven Cole Nussbaumer Knaflic guides you along the path to hone core skills and become a well-practiced data communicator. Each chapter includes:
? Practice with Cole: exercises based on real-world examples first posed for you to consider and solve, followed by detailed step-by-step illustration and explanation
? Practice on your own: thought-provoking questions and even more exercises to be assigned or worked through individually, without prescribed solutions
? Practice at work: practical guidance and hands-on exercises for applying storytelling with data lessons on the job, including instruction on when and how to solicit useful feedback and refine for greater impact
The lessons and exercises found within this comprehensive guide will empower you to master-or develop in others-data storytelling skills and transition your work from acceptable to exceptional. By investing in these skills for ourselves and our teams, we can all tell inspiring and influential data stories!
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Content
- Intro
- storytelling with data lets practice
- contents
- acknowledgments
- about the author
- introduction
- How this book is organized & what to expect
- How to use this book in conjunction with the original
- Do you want to learn or teach?
- A quick note on tools
- Where to get the data
- Let's get started
- chapter one understand the context
- Exercise 1.1: get to know your audience
- Solution 1.1: get to know your audience
- Exercise 1.2: narrow your audience
- Solution 1.2: narrow your audience
- Exercise 1.3: complete the Big Idea worksheet
- Solution 1.3: complete the Big Idea worksheet
- Exercise 1.4: refine & reframe
- Solution 1.4: refine & reframe
- Exercise 1.5: complete another Big Idea worksheet
- Solution 1.5: complete another Big Idea worksheet
- Exercise 1.6: critique the Big Idea
- Solution 1.6: critique the Big Idea
- Exercise 1.7: storyboard!
- Solution 1.7: storyboard!
- Exercise 1.8: storyboard (again!)
- Solution 1.8: storyboard (again!)
- Exercise 1.9: get to know your audience
- Exercise 1.10: narrow your audience
- Exercise 1.11: let's reframe
- Exercise 1.12: what's the Big Idea?
- Exercise 1.13: what's the Big Idea (this time)?
- Exercise 1.14: how could we arrange this?
- Exercise 1.15: storyboard!
- Exercise 1.16: storyboard (again!)
- Exercise 1.17: get to know your audience
- Exercise 1.18: narrow your audience
- Exercise 1.19: identify the action
- Exercise 1.20: complete the Big Idea worksheet
- Exercise 1.21: solicit feedback on your Big Idea
- Exercise 1.22: create the Big Idea as a team
- Exercise 1.23: get the ideas out of your head!
- Exercise 1.24: organize your ideas in a storyboard
- Exercise 1.25: solicit feedback on your storyboard
- Exercise 1.26: let's discuss
- chapter two choose an effective visual
- Exercise 2.1: improve this table
- Solution 2.1: improve this table
- Exercise 2.2: visualize!
- Solution 2.2: visualize!
- Exercise 2.3: let's draw
- Solution 2.3: let's draw!
- Exercise 2.4: practice in your tool
- Solution 2.4: practice in your tool
- Exercise 2.5: how would you show this data?
- Solution 2.5: how would you show this data?
- Exercise 2.6: let's visualize the weather
- Solution 2.6: visualize the weather
- Exercise 2.7: critique!
- Solution 2.7: critique!
- Exercise 2.8: what's wrong with this graph?
- Solution 2.8: what's wrong with this graph?
- Exercise 2.9: let's draw
- Exercise 2.10: practice in your tool
- Exercise 2.11: improve this visual
- Exercise 2.12: which graph would you choose?
- Exercise 2.13: what's wrong with this graph?
- Exercise 2.14: visualize & iterate
- Exercise 2.15: learn from examples
- Exercise 2.16: participate in #SWDchallenge
- Exercise 2.17: draw it!
- Exercise 2.18: iterate in your tool
- Exercise 2.19: consider these questions
- Exercise 2.20: say it out loud
- Exercise 2.21: solicit feedback
- Exercise 2.22: build a data viz library
- Exercise 2.23: explore additional resources
- Exercise 2.24: let's discuss
- chapter three identify & eliminate clutter
- Exercise 3.1: which Gestalt principles are in play?
- Solution 3.1: which Gestalt principles are in play?
- Exercise 3.2: how can we tie words to the graph?
- Solution 3.2: how can we tie words to the graph?
- Exercise 3.3: harness alignment & white space
- Solution 3.3: harness alignment & white space
- Exercise 3.4: declutter!
- Solution 3.4: declutter!
- Exercise 3.5: which Gestalt principles are in play?
- Exercise 3.6: find an effective visual
- Exercise 3.7: alignment & white space
- Exercise 3.8: declutter!
- Exercise 3.9: declutter (again!)
- Exercise 3.10: declutter (some more!)
- Exercise 3.11: start with a blank piece of paper
- Exercise 3.12: do you need that?
- Exercise 3.13: let's discuss
- chapter four focus attention
- Exercise 4.1: where are your eyes drawn?
- Solution 4.1: where are your eyes drawn?
- Exercise 4.2: focus on...
- Solution 4.2: focus on...
- Exercise 4.3: direct attention many ways
- Solution 4.3: direct attention many ways
- Exercise 4.4: visualize all the data
- Solution 4.4: visualize all the data
- Exercise 4.5: where are your eyes drawn?
- Exercise 4.6: focus within tabular data
- Exercise 4.7: direct attention many ways
- Exercise 4.8: how can we focus attention here?
- Exercise 4.9: where are your eyes drawn?
- Exercise 4.10: practice differentiating in your tool
- Exercise 4.11: figure out where to focus
- Exercise 4.12: let's discuss
- chapter five think like a designer
- Exercise 5.1: use words wisely
- Solution 5.1: use words wisely
- Exercise 5.2: do it better!
- Solution 5.2: do it better!
- Exercise 5.3: pay attention to detail & design intuitively
- Solution 5.3: pay attention to detail & design intuitively
- Exercise 5.4: design in style
- Solution 5.4: design in style
- Exercise 5.5: examine & emulate
- Exercise 5.6: make minor changes for major impact
- Exercise 5.7: how could we improve this?
- Exercise 5.8: brand this!
- Exercise 5.9: make data accessible with words
- Exercise 5.10: create visual hierarchy
- Exercise 5.11: pay attention to detail!
- Exercise 5.12: design more accessibly
- Exercise 5.13: garner acceptance for your designs
- Exercise 5.14: let's discuss
- chapter six tell a story
- Exercise 6.1: use takeaway titles
- Solution 6.1: use takeaway titles
- Exercise 6.2: put it into words
- Solution 6.2: put it into words
- Exercise 6.3: identify the tension
- Solution 6.3: identify the tension
- Exercise 6.4: utilize the components of story
- Solution 6.4: utilize the components of story
- Exercise 6.5: arrange along the narrative arc
- Solution 6.5: arrange along the narrative arc
- Exercise 6.6: differentiate between live & standalone stories
- Solution 6.6: differentiate between live & standalone stories
- Exercise 6.7: transition from dashboard to story
- Solution 6.7: transition from dashboard to story
- Exercise 6.8: identify the tension
- Exercise 6.9: move from linear path to narrative arc
- Exercise 6.10: build a narrative arc
- Exercise 6.11: evolve from report to story
- Exercise 6.12: form a pithy, repeatable phrase
- Exercise 6.13: what's the story?
- Exercise 6.14: employ the narrative arc
- Exercise 6.15: let's discuss
- chapter seven practice more with cole
- Exercise 7.1: new advertiser revenue
- Solution 7.1: new advertiser revenue
- Exercise 7.2: sales channel update
- Solution 7.2: sales channel update
- Exercise 7.3: model performance
- Solution 7.3: model performance
- Exercise 7.4: back-to-school shopping
- Solution 7.4: back-to-school shopping
- Exercise 7.5: diabetes rates
- Solution 7.5: diabetes rates
- Exercise 7.6: net promoter score
- Solution 7.6: net promoter score
- chapter eight practice more on your own
- Exercise 8.1: diversity hiring
- Exercise 8.2: sales by region
- Exercise 8.3: revenue forecast
- Exercise 8.4: adverse events
- Exercise 8.5: reasons for leaving
- Exercise 8.6: accounts over time
- Exercise 8.7: errors & complaints
- Exercise 8.8: taste test data
- Exercise 8.9: encounters by type
- Exercise 8.10: store traffic
- chapter nine practice more at work
- Exercise 9.1: create your plan of attack
- Exercise 9.2: set good goals
- Exercise 9.3: give & receive effective feedback
- Exercise 9.4: cultivate a feedback culture
- Exercise 9.5: refer to the SWD process
- Exercise 9.6: make use of an assessment rubric
- Exercise 9.7: facilitate a Big Idea practice session
- Exercise 9.8: conduct an SWD working session
- Exercise 9.9: set yourself up for successful data stories
- Exercise 9.10: let's discuss
- chapter ten closing words
- index
- EULA
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