Book Clubs and Book Commerce
Published on 4. February 2020
978-1-108-57310-8 (ISBN)
Description
In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.
More details
Series
Language
English
Place of publication
Cambridge
United Kingdom
Illustrations
Worked examples or Exercises; 1 Line drawings, black and white
File size
1,27 MB
ISBN-13
978-1-108-57310-8 (9781108573108)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Corinna Norrick-Ruehl
Book Clubs and Book Commerce
Book
02/2020
Cambridge University Press
€18.50
Shipment within 15-20 days
Person
Content
1. Introduction; 2. Book clubs: definition and basic structure; 3. Books for the masses: book clubs in the twentieth century; 4. Chances and challenges for book clubs today; 5. Conclusions and outlook.
