The Evolution of Media
1st Edition
Published on 19. December 2006
214 pages
979-8-216-30357-2 (ISBN)
Description
A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media_radio, television, and print_and interpersonal media_telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.
More details
Edition
1. Auflage
Language
English
Place of publication
United States
Publishing group
Bloomsbury Publishing Plc
Target group
College/higher education
ISBN-13
979-8-216-30357-2 (9798216303572)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Michael A. Noll
The Evolution of Media
Book
12/2006
Rowman & Littlefield Publishers
€55.00
Shipment within 10-20 days
Person
A. Michael Noll is emeritus professor of communications at the Annenberg School for Communication at the University of Southern California and director of technology research at the Columbia Institute for Tele-Information. He worked previously at Bell Labs, the White House, and AT&T and brings all his varied and extensive experience to this book.
Content
Chapter 1 1 Introduction
Part 2 Part I: Understanding Communication Media
Chapter 3 2 The Written Word: From Printing to the Internet
Chapter 4 3 The World of Audio
Chapter 5 4 Still and Moving Images
Part 6 Part II: Comparing Media
Chapter 7 5 A Taxonomy of Communication Media
Chapter 8 6 The Modality, Purpose, and Interactivity of Communication
Chapter 9 7 Technology
Chapter 10 8 Consumer Perspectives
Chapter 11 9 Media Comparisons
Chapter 12 10 Bandwidth
Part 13 Part III: Analyzing Media
Chapter 14 11 Services
Chapter 15 12 Computer Communication
Chapter 16 13 Content and Conduits
Chapter 17 14 Enhancements
Chapter 18 15 Convergence
Chapter 19 16 Industry Structure
Part 20 Part IV: Thinking Strategically
Chapter 21 17 Five Factors for Shaping the Future
Chapter 22 18 Historical Perspectives
Chapter 23 19 Using the Five Factors
Chapter 24 Appendix: Technology Tutorial
Chapter 25 Bibliography
Part 2 Part I: Understanding Communication Media
Chapter 3 2 The Written Word: From Printing to the Internet
Chapter 4 3 The World of Audio
Chapter 5 4 Still and Moving Images
Part 6 Part II: Comparing Media
Chapter 7 5 A Taxonomy of Communication Media
Chapter 8 6 The Modality, Purpose, and Interactivity of Communication
Chapter 9 7 Technology
Chapter 10 8 Consumer Perspectives
Chapter 11 9 Media Comparisons
Chapter 12 10 Bandwidth
Part 13 Part III: Analyzing Media
Chapter 14 11 Services
Chapter 15 12 Computer Communication
Chapter 16 13 Content and Conduits
Chapter 17 14 Enhancements
Chapter 18 15 Convergence
Chapter 19 16 Industry Structure
Part 20 Part IV: Thinking Strategically
Chapter 21 17 Five Factors for Shaping the Future
Chapter 22 18 Historical Perspectives
Chapter 23 19 Using the Five Factors
Chapter 24 Appendix: Technology Tutorial
Chapter 25 Bibliography
