Strategic Design Thinking
Innovation in Products, Services, Experiences and Beyond
1st Edition
Published on 29. October 2017
256 pages
978-1-62892-496-1 (ISBN)
Description
Who can design? For too long, that question has highlighted the supposed division between right-brain dominant "e,creative types"e, and left-brain dominant "e,analytical types."e, Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design Thinking guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design.
More details
Language
English
Place of publication
United States
Illustrations
30 bw and 20 color illus
ISBN-13
978-1-62892-496-1 (9781628924961)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
12/2015
Fairchild Books
€74.50
Shipment within 3-4 weeks
