How Great Ideas Happen
The Hidden Steps Behind Breakthrough Success
Published on 29. January 2026
304 pages
978-1-3998-3456-8 (ISBN)
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approx. 01/2026
John Murray Business
€21.50
Not yet published
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George Newman is an associate professor at the Rotman School of Management at the University of Toronto and a leading expert on creativity. As psychologist and cognitive scientist, his research has been featured in The New York Times, The Economist, BBC, Scientific American, Forbes, The Wall Street Journal, and The Washington Post.
