Compelling People
The Hidden Qualities That Make Us Influential
Published on 15. August 2013
304 pages
978-1-101-62361-9 (ISBN)
Description
Required reading at Harvard Business School and Columbia Business School. Everyone wants to be more appealing and effective, but few believe we can manage the personal magnetism of a Bill Clinton or an Oprah Winfrey. John Neffinger and Matthew Kohut trace the path to influence through a balance of strength (the root of respect) and warmth (the root of affection). Each seems simple, but only a few of us figure out the tricky task of projecting both at once. Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, TED speakers, and Nobel Prize winners, Neffinger and Kohut reveal how we size each other up--and how we can learn to win the admiration, respect, and affection we desire.
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Other editions
Additional editions
Book
05/2014
Plume
€17.50
Available immediately
Book
08/2013
Hudson Street Press
€43.88
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Persons
John Neffinger and Matthew Kohut are partners in KNP Communications, a firm specializing in presentation coaching and communications strategy for corporate and political clients. They also lecture regularly at Harvard Business School, Columbia Business School, MIT, Bennington College, and the Naval War College.
