The Culture Factor
Cross-National Management and the Foreign Venture
Published on 27. July 2016
XIII, 157 pages
978-1-349-14683-3 (ISBN)
Description
Multinational companies have learnt through bitter experience that cultural differences can be very damaging in terms of bad communication, high staff turnover and low morale. In recent years research has shed light on the scale of the problem, and it is now widely recognised that cultural differences can severely undermine business performance. The Culture Factor examines why it is that cultural differences engender such difficulties and looks at the different kinds of cultural costs associated with international business. Through identifying the organisational processes that lead to classic 'cultural problems', the book shows in a practical way how businesses can manage cultural difference more effectively.
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Additional editions
Book
06/1998
Palgrave Macmillan
€106.99
Shipment within 15-20 days
Book
01/1998
Palgrave Macmillan
€106.99
Shipment within 15-20 days
Person
MARK NEAL is a lecturer in Industrial Sociology at the University of Reading. His research interests include cross-national management and cultural issues in multinational companies. He holds a PhD in International Management.
Content
PART 1: CULTURE AND CROSS-NATIONAL MANAGEMENT PART 2: CULTURE AND THE FOREIGN VENTURE
