Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies
1st Edition
Published on 10. December 2024
180 pages
978-981-5274-70-7 (ISBN)
Description
Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies explores how cutting-edge technologies transform business processes and digital marketing strategies across industries. The book highlights practical applications of AI, VR, and data analytics through case studies in sectors like feminine hygiene, fintech, travel, and retail. It emphasizes the importance of customer-centric approaches and data-driven decision-making, providing actionable frameworks for personalization, audience targeting, and operational efficiency. Ideal for professionals, entrepreneurs, and researchers, this resource bridges theory and practice, offering insights into how emerging digital tools can drive growth and optimize workflows in a rapidly evolving marketplace.
Key Features:
- Real-world examples from diverse industries illustrate how digital marketing and process innovations are applied effectively.
- Practical insights on leveraging AI, VR, AR, and the metaverse for marketing, customer engagement, and efficiency.
- Scenario-based frameworks offering solutions for targeting, segmentation, and strategic decision-making.
- Sector-focused tourism, retail, and finance insights addressing unique challenges and technological applications.
Readership:
Ideal for business professionals, digital marketers, entrepreneurs, researchers, and students interested in digital transformation and emerging technologies.
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Arshi Naim | Praveen Kumar Malik
Trends in Business Process Modeling and Digital Marketing
Case Studies and Emerging Technologies
Book
12/2024
Bentham Science Publishers
€73.49
Shipment within 3-4 weeks
Content
- Cover
- Title
- Copyright
- End User License Agreement
- Contents
- Foreword
- Preface
- Acknowledgement
- List of Contributors
- Analyzing Digital Marketing Strategies of Market Leaders in the Feminine Hygiene Product Category: Gender Perspectives and Innovations
- Maithili Ganjoo1 and Gunjan Sachdeva1,*
- INTRODUCTION
- OVERVIEW OF THE INDIAN SANITARY NAPKIN MARKET
- Digital Marketing Strategies of Whisper
- Analysis of Whisper's Digital Marketing Campaigns
- Digital Marketing Strategies of StayFree
- Analysis of Stayfree's Digital Marketing Campaigns
- Digital Marketing Strategies of Sofy
- Analysis of Sofy's Digital Marketing Campaigns
- Cross-Brand Comparative Analysis Description
- CONCLUSION
- REFERENCES
- Implementing Effective Marketing Technology for a New Business Venture: Case Studies from the Middle East
- Arshi Naim1,* and Praveen Kumar Malik2
- INTRODUCTION
- Focus Group of Target Audience (TA)
- Goals and Objectives
- Competitor Analysis
- Content Creation
- Content Distribution
- ANALYSIS
- RESULTS
- Case Studies
- Enhanced Customer Understanding and Segmentation
- Increased Engagement and Conversion Rates
- Optimized Marketing Spend
- Improved Customer Experience and Retention
- Scalable Marketing Operations
- Enhanced Market Penetration
- CONCLUSION
- REFERENCES
- Analysis of Online In-Destination Booking Service Processes in the Travel Industry: A Case Study
- M. Blessy Doe1, S. Dhanabagiyam2 and Mohammad Irfan2,*
- INTRODUCTION
- World Online Travel Booking Market
- Internet and the Tourism Value Chain
- Online Travel Agencies in India
- MakeMyTrip
- Yatra
- Clear Trip
- Research Questions
- NEED FOR CONDUCTING THIS STUDY
- Tourist Satisfaction with Online Travel Booking
- METHODOLOGY
- Analysis and Discussions
- One-way Analysis of Variance
- Correlation Analysis
- FINDINGS
- SUGGESTIONS
- CONCLUSION
- REFERENCES
- Artificial Intelligence for Expanding Fintech Market and Securing Financial Stability: A Case Study Analysis of Selected Companies
- Arshiya Begum1,*, Arshi Naim2, Praveen Kumar Malik3 and Asfia Sabahath1
- INTRODUCTION
- LITERATURE REVIEW
- ANALYSIS
- Enhancing Customer Experience
- Improving Risk Management
- Automating Operations
- Driving Market Expansion
- Ensuring Compliance
- Fundamentals of Finance
- Potential Effects of AI on FM
- AI Impact and Influence in Ftis
- Potential Impacts of AI on Consumers and Investors
- Financial Analysis at a Broader Scale
- RESULTS
- Implications for the Industry
- Case Study 1: Paytm
- Key Strategies and Implementations
- Findings
- Case Study 2: ZestMoney
- Key Strategies and Implementations
- Findings
- Case Study 3: Razorpay
- Key Strategies and Implementations
- Findings
- Case Study 4: HDFC Bank
- Key Strategies and Implementations
- Findings
- CONCLUSION
- REFERENCES
- Emerging Paradigms in Marketing Management: Scenario-Based Conceptual Framework
- Arshi Naim1,*
- INTRODUCTION
- Digital Transformation
- Consumer-Centricity
- Sustainability and Ethical Marketing
- Data-Driven Decision Making
- Challenges and Opportunities
- LITERATURE REVIEW
- DISCUSSION AND ANALYSIS OF CONCEPTUAL FRAMEWORK
- Application of the Framework
- Benefits
- CONCLUSION
- REFERENCES
- People and Processes in Technological Development for Business Advancement in Indian Companies
- Nandini Deb1, Ruhi Lal1,* and Deep Moni Gogoi1
- INTRODUCTION
- REVIEW OF LITERATURE
- Aim of the Study:
- OBJECTIVES
- RESEARCH QUESTIONS
- RESEARCH METHODOLOGY
- Case Selection Procedure
- Data Analysis and Interpretation
- Case Story of Zepto
- Case Story of BluSmart Mobility
- Common Factors in Both Cases
- DISCUSSION
- CONCLUSION AND FUTURE EXPLORATION
- REFERENCES
- Integration of Emerging Technologies in Digital Marketing: A Case Study of Humans of Digital Marketing (HODM) Start-up, India
- Disha Batra1, Harshwardhani Sharma2,* and Akshay Upmanyu3
- INTRODUCTION
- DIGITAL MARKETING IN INDIA
- AI AND DIGITAL MARKETING
- BENEFITS OF AI AND EMERGING TECHNOLOGIES
- HUMANS OF DIGITAL MARKETING (HODM)
- RESEARCH METHODOLOGY
- ADOPTION OF AR, VR, AND AI IN HODM
- CHALLENGES AND BARRIERS
- OUTCOME AND RETURN ON INVESTMENT (ROI)
- FINDINGS
- CONCLUSION
- REFERENCES
- Metaverse in Tourism: Bridging of the Digital and Actual Worlds
- Kaneez Masoom1,*, Syed Haidar Ali1, Shad Ahmad Khan2 and Saiyid Saif Abbas Abidi3
- INTRODUCTION
- DIMENSIONS AND CONCEPTS OF THE MV
- HOW THE MV CAN AFFECT VISITORS' ACTIONS AND ADVENTURES.
- THE IMPACT OF THE VIRTUAL WORLD ON VACATION MARKETING AND PLANNING
- DESTINATION ADMINISTRATION AND ADVERTISING IN THE MV: THE CHALLENGES.
- LAYING THE GROUNDWORK FOR MV TOURISM
- CONCLUDING REMARKS
- REFERENCES
- The Role of Social Media in Business Process Innovation
- Mustafa Kayyali1,*
- INTRODUCTION
- HISTORICAL BACKGROUND
- INTRODUCTION TO SOCIAL MEDIA'S EVOLUTION IN BUSINESS PROCESSES
- LEVERAGING SOCIAL MEDIA FOR REAL-TIME COMMUNICATION AND CUSTOMER ENGAGEMENT
- HARNESSING DATA ANALYTICS: INSIGHTS FROM SOCIAL MEDIA PLATFORMS
- CASE STUDIES: INTEGRATING SOCIAL MEDIA FOR ENHANCED EFFICIENCY AND INNOVATION
- Case Study 1: Retail Revolution
- Case Study 2: Hospitality Reimagined
- Case Study 3: Healthcare Innovation Frontier
- Case Study 4: Financial Services Evolution
- Case Study 5: Technological Innovation Nexus
- CHALLENGES AND STRATEGIES: INTEGRATING SOCIAL MEDIA WITH BUSINESS OBJECTIVES
- Challenge 1: Alignment with Business Goals
- Strategy 1: Establish Clear Objectives and KPIs
- Challenge 2: Measuring ROI and Attribution
- Strategy 2: Implement Advanced Analytics and Attribution Models
- Challenge 3: Managing Reputation and Risk
- Strategy 3: Implement Social Media Policies and Monitoring Tools
- Challenge 4: Resource Allocation and Investment
- Strategy 4: Prioritize and Optimize Resource Allocation
- CONCLUSION
- REFERENCES
- Leveraging Queuing Theory for Efficient Electronic Business Management in Supermarkets: A Case Study of Giant Stores in the Gulf Region
- Anandhavalli Muniasamy1,*, Arshi Naim2 and Sayeda Meeraj1
- INTRODUCTION
- LITERATURE REVIEW
- Early Developments (Early 20th Century)
- Birth of Queueing Theory (Mid-20th Century)
- Expansion and Applications (Late 20th Century)
- Modern Developments (21st Century)
- ANALYSIS
- Single-Server Queuing Models
- Multi-Server Queuing Models
- Priority Queuing Models
- Network Queuing Models
- RESULTS
- Optimized Customer Flow
- Reduced Wait Times
- Improved Service Efficiency
- Enhanced Customer Satisfaction
- Data-Driven Decision Making
- Operational Cost Savings
- Competitive Advantage
- Case Studies
- Checkout Counter Optimization
- Single Queue Multiple Servers (SQMS)
- Self-Checkout Lanes
- Virtual Queuing Systems
- Predictive Queue Management
- Priority Queues for Special Customers
- Queue Feedback Systems
- Dynamic Signage
- Staff Scheduling
- Continuous Monitoring and Adjustments
- CONCLUSION
- REFERENCES
- Subject Index
