Lead Generation on the Web
1st Edition
Published on 14. May 2014
65 pages
978-0-596-51021-3 (ISBN)
Description
Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale?If you answered "e;yes"e; to any of these questions, this Short Cut will walk you through a step-by-step process for generating leads and sales.This Short Cut helps you identify metrics for success, create a plan to hit those metrics, and put in place a system for nurturing leads into successful sales.
More details
Series
Language
English
Place of publication
Sebastopol
United States
Product notice
Windows
File size
2,38 MB
ISBN-13
978-0-596-51021-3 (9780596510213)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
- Intro
- Strategy
- Setting Strategy
- Money
- Market
- Message
- Media
- Roundup
- Lead Sources
- Google Adwords (Good for Short and Medium Term)
- Newsletters (Good for Short, Medium, Long, and Extreme Term)
- Direct Marketing and Direct Mail (Good for Short and Medium Term)
- White Papers, Podcasts, and Special Reports (Good for Short and Medium Term)
- Blogs and RSS Feeds (Good for Medium and Long Term)
- Webinars and Trade Shows (Good for Medium and Long Term)
- Demos and Presentations (Good for Medium and Long Term)
- Workshops and Seminars (Good for Medium and Long Term)
- Media Buys (Good for Medium and Long Term)
- Bylined Articles (Good for Long and Extreme Term)
- Press/News Release (Good for Long and Extreme Term)
- Networking (Good for Long and Extreme Term)
- Media Mentions (Good for Extreme Term)
- Promotional Products (Good for Extreme Term)
- Roundup
- Landing Pages
- First Off, What's a Landing Page?
- Is a Landing Page the Same Thing As Your Home Page?
- What Pieces Make Up A Landing Page?
- What Kind of Style or Tone Should I Use?
- How Do I Improve a Landing Page?
- Response Forms
- Typical Form Elements
- Defeating Spambots and Mailbots
- Backend Processing
- Lead Nurturing
- Resources
- Books and CDs
- Web Sites and Blogs
- Starter Script
- Lead Scoring Class
- About the Author
