Museum Store: The Manager's Guide
Basic Guidelines for the New Museum Store Manager
5th Edition
Published on 25. June 2024
134 pages
978-1-5381-8533-9 (ISBN)
Description
This practical guide is a "must own" resource for every museum store office.
The eight-chapter volume includes a wealth of advice on best practices compiled by the MSA to help members become more successful in every aspect of their business. Get guidance from experienced store manager pros to help you correctly evaluate your store's performance and get on track to boost every aspect of performance. If you add just one educational resource to your library this year, this book should be it! The information it contains is that valuable.
The revised and updated Fifth Edition of Museum Store: The Manager's Guide includes invaluable new tools.
Features include:
Updated information on social media, online and mobile shopping to help you maximize the value of these important channelsHow-to's for analyzing and measuring financial performance, visual merchandising, marketing, managing personnel and moreBONUS: Forms found in the book that you can download from the MSA websiteNew insights into unrelated business income tax (UBIT) and copyright issues
The eight-chapter volume includes a wealth of advice on best practices compiled by the MSA to help members become more successful in every aspect of their business. Get guidance from experienced store manager pros to help you correctly evaluate your store's performance and get on track to boost every aspect of performance. If you add just one educational resource to your library this year, this book should be it! The information it contains is that valuable.
The revised and updated Fifth Edition of Museum Store: The Manager's Guide includes invaluable new tools.
Features include:
Updated information on social media, online and mobile shopping to help you maximize the value of these important channelsHow-to's for analyzing and measuring financial performance, visual merchandising, marketing, managing personnel and moreBONUS: Forms found in the book that you can download from the MSA websiteNew insights into unrelated business income tax (UBIT) and copyright issues
More details
Series
Edition
5th edition
Language
English
Place of publication
New York
United States
Publishing group
Bloomsbury Publishing Plc
Illustrations
3 BW Photos, 1 Table
ISBN-13
978-1-5381-8533-9 (9781538185339)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Museum Store Association
Museum Store: The Manager's Guide
Basic Guidelines for the New Museum Store Manager
Book
08/2024
5th Edition
Rowman & Littlefield Publishers
€118.50
Shipment within 3-4 weeks
Person
The Museum Store Association (MSA) community advances the nonprofit retail industry and its professionals through advocacy, education, and collaboration. Nonprofit retail professionals and providers turn to MSA to build connections, learn best practices, and conduct business to enhance the success of nonprofit stores and their vendor partners. MSA supports museum stores and vendor affiliates by offering industry publications, virtual and in-person education, access to wholesale vendor expos, leadership development opportunities, networking, and professional resources.
Content
- Intro
- Contents
- Preface
- 1 The Retail Store
- The Role of the Museum Store: Nonprofit Retail
- The Store as an Educational Resource
- Writing a Mission Statement
- Following Best Practices for an Ethical Museum Store
- Beyond Profitability: Winning a Seat at the Table
- Summary Points
- 2 Building Budgets and Tracking Stats
- Formulating a Budget
- Budget Projections
- Cash Flow
- Measuring Sales Performance
- Metrics versus Mission
- Establishing Accounting Procedures and Maintaining Accurate Records
- Building Organizational Mission and DEAI Priorities into Your Store's Budget
- Summary Points
- 3 Point of Sale and e-Commerce
- Choosing a POS System
- Credit Cards
- Payment Card Industry (PCI) Compliance
- Setting Up an Online Store
- Developing an Appealing, Easy-to-Navigate Website
- Legal Issues
- Accessibility Online
- Summary Points
- 4 Merchandise Planning and Management
- Developing a Sound Merchandise Plan
- Considering DEAI in Your Merchandise Planning
- Merchandise Selection, Pricing, and Margin
- Exploring Product Resources
- Product Development and Licensing
- Using Open-to-Buy
- Inventory Turnover
- Managing Your Inventory and Inventory Counts
- Summary Points
- 5 Store Layout, Design, and Displays
- Strategically Planning the Store Layout
- Designing Displays with Accessibility in Mind
- Store Design
- Signage
- Other Factors
- Merchandising for Maximum Impact
- Summary Points
- 6 Managing Staff
- Leadership Words of Wisdom
- Working with Your Museum's Union
- DEAI in the Workplace
- Selecting Staff and Establishing Personnel Policies
- Training and Managing Staff
- Recruiting and Managing Volunteers
- Consultants
- Summary Points
- 7 Creating Great Customer Service
- Customer Service Training
- Engaging with Guests
- Balancing Customer Care with Staff Support
- Managing Upset Guests
- Promoting Proactive Selling Techniques
- Customer Theft
- Summary Points
- 8 Developing Effective Marketing
- Marketing as Part of a Museum
- DEAI and Your Museum Store's Brand
- Promoting Your Store
- Logos and Beyond
- Marketing Your Online Store
- Getting the Word Out
- Summary Points
- Glossary
- Business Formula List
- Index
- About the Museum Store Association
