
The Unauthorized Guide To Doing Business the Alan Sugar Way
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The Unauthorized Guide to Doing Business the Alan SugarWay draws out the universal lessons from Alan Sugar'sremarkable success and identifies 10 strategies that can be appliedto any business or career:
* Don't push or shove
* Start a revolution
* Know your customer
* Stay true to your values
* Learn from your mistakes
* Drive a hard bargain
* Invest in the right people
* Lead from the front
* Win as a team
* Hire in haste, repent at leisure
Want to be the best? The secrets of phenomenal success are inyour hands.
Check out the other Unauthorized Guides in this series:Richard Branson; Duncan Bannatyne; JamieOliver; Bill Gates; and Philip Green.
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Person
Content
The Life and Times of Alan Sugar.
One: Don't Push or Shove.
With a reputation for being belligerent, Alan Sugar may not takeany prisoners or suff er fools lightly, but one thing is for sure- he is no bully.
Two: Start a Revolution.
As a young entrepreneur, Sugar blasted onto the scene, crashedthrough corporate and class barriers, and revolutionized thebusiness world forever.
Three: Know Your Customer.
A natural wheeler and dealer, Sugar has built up an empire fromscratch by instinctively knowing exactly what his customerwants.
Four: Stay True to Your Values.
Alan Sugar has based his whole career and personal life around acore set of traditional values, to which he credits hissuccess.
Five: Learn from Your Mistakes.
From business mogul to football chairman to media personality,Sugar has had his fair share of ups and downs, but he has managedto recover from the troubled times with grace and dignity.
Six: Drive a Hard Bargain.
As one of the world's toughest negotiators, Sugar has never beenshy of driving a hard bargain to get what he wants.
Seven: Invest in the Right People.
Sugar considers people to be a company's most important assetand values loyalty and honesty above all else.
Eight: Lead from the Front.
A born leader, Sugar motivates and inspires his team by usingclear, direct communication, coupled with an inclusive managementstyle.
Nine: Win as a Team.
Both a leader and a team player, Sugar understands theimportance of working as a united front in order to achieve thatall-important goal.
Ten: Hire in Haste, Repent at Leisure.
Sugar uses clever interviewing tactics to test and challenge hisprospective employees. His hiring model may be tough, but it alwaysgets him the right person for the job.
How to Negotiate the Alan Sugar Way.
The Last Word.
Notes.
Index.
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