Demographics
A Guide to Methods and Data Sources for Media, Business, and Government
Published on 3. December 2015
208 pages
978-1-317-26135-3 (ISBN)
Description
Demographics has become a critical dimension of the work of many journalists, business professionals, and government analysts and managers. Yet those who are not professional demographers often find locating and effectively using demographics difficult. Written by leading authorities, Demographics provides a single-volume resource that is readily understandable by everyone. It describes and demonstrates how students and working professionals can obtain, use, and communicate demographic information effectively. Consisting of ten chapters organized into four sections on basic demographic concepts, definitions, and methods, this book includes sources of demographic and economic data as well as explanations and examples of how to effectively and accurately use them.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Product notice
Reflowable
Illustrations
illustrations
File size
5,94 MB
ISBN-13
978-1-317-26135-3 (9781317261353)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Steven H. Murdock | Chris Kelley | Jeffrey L. Jordan
Demographics
A Guide to Methods and Data Sources for Media, Business, and Government
Book
01/2006
1st Edition
Routledge
€312.50
Shipment within 3-4 weeks
Steven H. Murdock | Chris Kelley | Jeffrey L. Jordan
Demographics
A Guide to Methods and Data Sources for Media, Business, and Government
Book
01/2006
1st Edition
Routledge
€83.00
Shipment within 3-4 weeks
Persons
Murdock, Steven H.; Kelley, Chris; Jordan, Jeffrey L.; Pecotte, Beverly; Luedke, Alvin
Content
Chapter 1 Introduction: Demographics in the Media, Business, and Government; Chapter 2 Basic Concepts, Definitions, and Geography of Demography; Chapter 3 Basic Demographic Measures and Methods; Chapter 4 National Sources of Demographic and Socioeconomic Data; Chapter 5 State and Local Data Sources; Chapter 6 General Principles of Effective Communication of Demographic and Other Quantitative Data; Chapter 7 Principles for Interpreting Demographic Data and Data-Based Analytical Findings; Chapter 8 Examples of the Use and Misuse of Demographic Data; Chapter 9 Summary and Suggestions for Maintaining and Expanding Your Knowledge Base;
