Guide to Managerial Communication
Pearson New International Edition
10th Edition
Published on 27. August 2013
192 pages
978-1-292-03497-3 (ISBN)
Description
For undergraduate and MBA courses in Management Communication, Writing, and Oral Presentations. Also a useful reference for Executive Seminars/Workshops.A brief, professional, reader-friendly guide to improving managerial communication.Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.
More details
Edition
10th edition
Language
English
Place of publication
Harlow
United Kingdom
Target group
College/higher education
ISBN-13
978-1-292-03497-3 (9781292034973)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Mary Munter | Mary M. Munter | Lynn Hamilton
Guide to Managerial Communication
Pearson New International Edition
Book
08/2013
10th Edition
Pearson Education Limited
€97.99
Shipment within 10-20 days
Content
PART I. COMMUNICATION STRATEGY
Communicator Strategy
Audience Strategy
Message Strategy
Channel Choice Strategy
Culture Strategy
Communication Strategy Checklist
Guide to the Guide to Managerial Communication
PART II. WRITING: COMPOSING EFFICIENTLY
General Composing Techniques
Special Composing Challenges
PART III. WRITING: MACRO ISSUES
Document Design for "High Skim Value"
Clear Progression and Linkage
Effective Paragraphs and Sections
PART IV. WRITING: MICRO ISSUES
Editing for Brevity
Choosing a Style
Writing Checklists
PART V. SPEAKING: VERBAL STRUCTURE
Tell/Sell Presentations
Questions and Answers
Consult/Join Meetings
Other Speaking Situations
PART VI. SPEAKING: NONVERBAL SKILLS
Nonverbal Delivery Skills
Relaxation Techniques
Listening Skills
Speaking Checklists
PART VII. SPEAKING: VISUAL AIDS
Designing the Presentation as a Whole
Designing Your Slide Master
Designing Each Individual Slide
Using Visual Aids
APPENDICES
Appendix B: Writing Correctly: Grammar
Bibliography
Index
Communicator Strategy
Audience Strategy
Message Strategy
Channel Choice Strategy
Culture Strategy
Communication Strategy Checklist
Guide to the Guide to Managerial Communication
PART II. WRITING: COMPOSING EFFICIENTLY
General Composing Techniques
Special Composing Challenges
PART III. WRITING: MACRO ISSUES
Document Design for "High Skim Value"
Clear Progression and Linkage
Effective Paragraphs and Sections
PART IV. WRITING: MICRO ISSUES
Editing for Brevity
Choosing a Style
Writing Checklists
PART V. SPEAKING: VERBAL STRUCTURE
Tell/Sell Presentations
Questions and Answers
Consult/Join Meetings
Other Speaking Situations
PART VI. SPEAKING: NONVERBAL SKILLS
Nonverbal Delivery Skills
Relaxation Techniques
Listening Skills
Speaking Checklists
PART VII. SPEAKING: VISUAL AIDS
Designing the Presentation as a Whole
Designing Your Slide Master
Designing Each Individual Slide
Using Visual Aids
APPENDICES
Appendix B: Writing Correctly: Grammar
Bibliography
Index
