
Technology Entrepreneurship in Theory and Practice
Description
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Technology Entrepreneurship in Theory and Practice compiles the essential research knowledge about principles and practices in technology entrepreneurship. Systematically presenting theory and practice for entrepreneurs coming from an engineering or scientific background, the authors assemble a comprehensive overview of the subject and enhance it with their expert viewpoints. The book compiles and summarizes available knowledge and approaches to enable engineers and scientists to develop entrepreneurial initiatives.
Technology Entrepreneurship in Theory and Practice will find an audience among technology entrepreneurs, engineers and scientists, entrepreneurship educators, executives, consultants, and policymakers worldwide.
Reviews / Votes
"Technology Entrepreneurship in Theory and Practice represents a concise guide for starting a technology or digital business. The advice in the chapters of this edited book will be especially valuable to engineers and scientists with limited business experience. They will see the many hurdles to clear along the path from having a new product idea to running a successful enterprise. Technology entrepreneurs need to understand the marketplace and stay ahead of the competition, while securing investment capital and protecting intellectual property. Successful technology leaders often adopt an agile, learning-by-doing approach, as described in this book."Thomas W. Miller, PhD, Northwestern University, Data Science Faculty Director and Instructor in Technology Product Engineering
"Technological innovations and groundbreaking inventions are transforming our world at an unprecedented pace - yet technology alone holds no intrinsic value. True value emerges when technology is leveraged to seize opportunities, design compelling business models, and connect with markets. Entrepreneurs from engineering or scientific backgrounds often face steep challenges in navigating these crucial aspects, encountering business concepts for the first time when launching their ventures. Munoz and Terzidis have brilliantly addressed this pressing need by crafting a masterful compendium that empowers technology-oriented founders to build their ventures on the solid foundation of cutting-edge entrepreneurship research. This volume is not just timely - it is indispensable, filling a critical gap with remarkable clarity and depth."
Andreas Kuckertz, Professor for Entrepreneurship, University of Hohenheim
"Technology Entrepreneurship in Theory and Practice is an essential resource for thinking and acting on the transformation of technical knowledge into impactful ventures. The authors expertly bridge the gap between science, engineering, and entrepreneurship. This book is a must-read for researchers, innovators, educators, and policymakers shaping the future of technology-driven value creation."
Anais Hamelin, Professor for Entrepreneurial Finance, Institut d'Etudes Politiques, Universite de Strasbourg
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Other editions
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Persons
Orestis Terzidis heads the Institute for Entrepreneurship, Technology Management and Innovation (EnTechnon) at the Karlsruhe Institute of Technology (KIT). After receiving his PhD in Physics, he worked at SAP from 1998 to 2011, first as an application developer, and later as assistant to CEO Henning Kagermann and director and vice president of the SAP Research Center in Karlsruhe. In 2011, he joined KIT as a full professor.
Content
1. Introduction to Technology Entrepreneurship
J. Mark Munoz
Orestis Terzidis
2 Fundamentals of Technology Entrepreneurship
Guy W. Bate
Lisa Callagher
3. Entrepreneurial Competences
Darsel Keane
Rod McNaughton
Part II: From Technology to Value
4. Intellectual Property and Strategy
Yue Xu
Yumao Wang
5. From Technology Idea to Value Proposition
Dilek Cetindamar Konazoglu
Sarah Manthey
6. Technology Entrepreneurship and Product Development
Rachel Switzky
Keilin Jahnne
Saadeddine Shehab
Part III: Strategy and Business Model
7. Personal Values, Core Competences, Entrepreneurial Vision, and Mission
Panagiotis Kyriakopoulos
panoskiriakopoulos@yahoo.gr
Alexander Tittel
8. Designing the Business Model
June Y. Lee
9. Challenges in Entrepreneurial Decision-Making under uncertain business environments
Marcos Hashimoto
Part IV: Entrepreneurial Marketing
10. Market and Competitor Analysis
Gerard Martorell
11. Customer Discovery and Lean Startup
Kathleen Allen
12. Pricing, Promotion, and Place
Orestis Terzidis
Martin Klarmann (KIT)
Andreas Kleinn
Part V: Funding a Venture
13. Framing the Funding Challenge
Orestis Terzidis
J. Mark Munoz
14. Funding Process for Technology Ventures
Christoph P. Wessendorf
15. Understanding the Capital Provider Perspective
Yu Wei Ye
Part VI: Team and Organization
16. Team Building
Margaret Goralski
17. Entrepreneurial Leadership
Edward Agbai
18. Building an organization
Rafael Augusto Seixas Reis de Paula
Mario Sergio Salerno
Roger (Rongxin)
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