Break the Rules!
The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World
1st Edition
Published on 18. January 2023
240 pages
978-1-394-15303-9 (ISBN)
Description
Discover the six counter-conventional mindsets to be a changemaker
In Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World, celebrated London Business School entrepreneurship professor, keynote speaker, and best-selling author Dr. John Mullins delivers an eye-opening and insightful exploration of what sets successful entrepreneurs apart from other business people and from those who fail to reach their goals. You'll discover a compelling argument that successful entrepreneurs exhibit one or more of the six break-the-rules mindsets revealed in this book.
Each of these six mindsets can be learned, practiced, and built upon--by anyone, in any business setting large or small, old or new--, to create thriving businesses that grow and prosper. Mullins draws on over two decades of research to show you how to do exactly that. You'll also find:
* Explanations of why the six break-the-rules mindsets fly in the face of conventional business and business school wisdom
* Strategies for dealing with, skating around, or otherwise overcoming the daunting obstacles that stand in every innovator's way
* Ways to challenge assumptions and mitigate risk in order to take advantage of opportunities that present themselves along your entrepreneurial path
* Steps you can take now to make one or more of these mindsets your own.
An essential new take on entrepreneurship and on what it takes to be or become more "entrepreneurial," Break the Rules! sheds new light on an oft-discussed--but rarely understood--area of business.
In Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World, celebrated London Business School entrepreneurship professor, keynote speaker, and best-selling author Dr. John Mullins delivers an eye-opening and insightful exploration of what sets successful entrepreneurs apart from other business people and from those who fail to reach their goals. You'll discover a compelling argument that successful entrepreneurs exhibit one or more of the six break-the-rules mindsets revealed in this book.
Each of these six mindsets can be learned, practiced, and built upon--by anyone, in any business setting large or small, old or new--, to create thriving businesses that grow and prosper. Mullins draws on over two decades of research to show you how to do exactly that. You'll also find:
* Explanations of why the six break-the-rules mindsets fly in the face of conventional business and business school wisdom
* Strategies for dealing with, skating around, or otherwise overcoming the daunting obstacles that stand in every innovator's way
* Ways to challenge assumptions and mitigate risk in order to take advantage of opportunities that present themselves along your entrepreneurial path
* Steps you can take now to make one or more of these mindsets your own.
An essential new take on entrepreneurship and on what it takes to be or become more "entrepreneurial," Break the Rules! sheds new light on an oft-discussed--but rarely understood--area of business.
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Mullins
Break the Rules!: The 6 Counter-Conventional Minds ets of Entrepreneurs That Can Help Anyone Change t he World
The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World
Book
04/2023
1st Edition
Wiley
€27.50
Shipment within 15-20 days
Person
John Mullins, PHD, is a bestselling author, an internationally recognized thought leader, and a world-renowned Pied Piper for everyone and anyone who seeks to grow their business faster. A veteran of three entrepreneurial ventures and a professor of management practice at London Business School, he's published three books, each of which has become the go-to resource on its stage of the entrepreneurial journey: assessing opportunities (The New Business Road Test); figuring out a business model that will actually work (Getting to Plan B, with the esteemed VC investor Randy Komisar); and finding a way to finance and grow your venture without selling your soul (The Customer-Funded Business). John is a sought-after speaker to communities of entrepreneurs, to CEOs and top management teams of fast-growing companies, and to other innovators worldwide.
www.johnwmullins.com
www.johnwmullins.com
Content
Acknowledgments
Preface: Why This Book
Chapter 1 It's Time to Break the Rules: Challenge Assumptions, Overcome Obstacles, Mitigate Risk
Chapter 2 When You're Tempted to Say No, Instead Say "Yes, We Can!": Then Figure Out How
Chapter 3 It's the Customer's Problem That Matters, Not Your Solution: Problem-First, Not Product-First, Logic
Chapter 4 Why "Moving the Needle" Doesn't Matter to Entrepreneurs: Think Narrow, Not Broad
Chapter 5 How Entrepreneurs Get Things Done with Almost No Money: Ask for the Cash, Ride the Float
Chapter 6 Make the Future Winnings Yours!: Beg, Borrow, but Don't Steal
Chapter 7 What Entrepreneurs Can Do That Big Companies Can't: Instead of Asking Permission, Beg Forgiveness Later
Chapter 8 Act Your Way to a New Way of Thinking (Because the Reverse Won't Work!): From Mindsets to Action
Notes
About the Author
Index
Preface: Why This Book
Chapter 1 It's Time to Break the Rules: Challenge Assumptions, Overcome Obstacles, Mitigate Risk
Chapter 2 When You're Tempted to Say No, Instead Say "Yes, We Can!": Then Figure Out How
Chapter 3 It's the Customer's Problem That Matters, Not Your Solution: Problem-First, Not Product-First, Logic
Chapter 4 Why "Moving the Needle" Doesn't Matter to Entrepreneurs: Think Narrow, Not Broad
Chapter 5 How Entrepreneurs Get Things Done with Almost No Money: Ask for the Cash, Ride the Float
Chapter 6 Make the Future Winnings Yours!: Beg, Borrow, but Don't Steal
Chapter 7 What Entrepreneurs Can Do That Big Companies Can't: Instead of Asking Permission, Beg Forgiveness Later
Chapter 8 Act Your Way to a New Way of Thinking (Because the Reverse Won't Work!): From Mindsets to Action
Notes
About the Author
Index
