Moving Forward and Making an Impact in Service Research
From Research Priorities to Research Methodologies
Emerald Publishing Limited
Published on 22. November 2019
160 pages
978-1-83982-317-6 (ISBN)
Description
This ebook is designed to enhance our understanding of other methodologies that may be less known, through the publication of six papers.
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Persons
Content
- Covers
- Guest editorial
- Bridging the data divide between practitioners and academics
- Designing, writing-up and reviewing case study research: an equifinality perspective
- Advancing service design research with design science research
- From words to pixels: text and image mining methods for service research
- Neuroscience in service research: an overview and discussion of its possibilities
- An update on customer value: state of the art, revised typology, and research agenda
