Salt, Sugar, Fat
How the Food Giants Hooked Us
1st Edition
Published on 28. February 2013
480 pages
978-1-4481-3387-1 (ISBN)
Description
The No.1 New York Times Bestseller
In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world.
We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the 'bliss point' of sugary drinks. He unearths marketing campaigns designed - in a technique adapted from the tobacco industry - to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health.
Are you ready for the truth about what's in your shopping basket?
In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world.
We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the 'bliss point' of sugary drinks. He unearths marketing campaigns designed - in a technique adapted from the tobacco industry - to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health.
Are you ready for the truth about what's in your shopping basket?
Reviews / Votes
Michael Moss has brilliantly exposed the systematic venality of Big Food. This book will confirm all your worst suspicions about the lengths big food companies go to to keep us hooked on junk. * Joanna Blythman, bestselling author of Shopped and Bad Food Britain * What happens when one of the country's great investigative reporters infiltrates the most disastrous cartel of modern times: a processed food industry that's making a fortune by slowly poisoning an unwitting population? You get this terrific, powerfully written book, jammed with startling disclosures, jaw-dropping confessions and, importantly, the charting of a path to a better, healthier future. This book should be read by anyone who tears a shiny wrapper and opens wide. That's all of us. * Ron Suskind, Pulitzer Prize-winning author of Confidence Men: Wall Street, Washington, and the Education of a President * A mouth-watering, gut-wrenching look at the food we hate to love * Publishers Weekly * A shocking, galvanising manifesto against the corporations manipulating nutrition to fatten their bottom line-one of the most important books of the year * Kirkus Reviews, starred review * In this meticulously researched book, Michael Moss tells the chilling story of how the food giants have seduced everyone in this country. He understands a vital and terrifying truth: that we are not just eating fast food when we succumb to the siren song of sugar, fat, and salt. We are fundamentally changing our lives-and the world around us. * Alice Waters * Salt Sugar Fat is a breathtaking feat of reporting. Michael Moss was able to get executives of the world's largest food companies to admit that they have only one job-to maximize sales and profits-and to reveal how they deliberately entice customers by stuffing their products with salt, sugar, and fat. This is a truly important book, and anyone reading it will understand why food corporations cannot be trusted to value health over profits and why we all need to recognize and resist food marketing every time we grocery shop or vote. * Marion Nestle, author of Food Politics and What to Eat *More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Ebury Publishing
Target group
Professional and scholarly
College/higher education
File size
0,89 MB
ISBN-13
978-1-4481-3387-1 (9781448133871)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
01/2014
W H Allen
€24.00
Shipment within 10-15 days
Person
Michael Moss is a Pulitzer Prize-winning reporter with the investigations group of The New York Times.
