Be Data Analytical
How to Use Analytics to Turn Data into Value
1st Edition
Published on 3. June 2023
240 pages
978-1-3986-0929-7 (ISBN)
Description
FINALIST: Next Generation Indie Book Awards 2024 - Education/Academic Non-Fiction
Be Data Analytical is the book organizations and individuals need to understand how to truly use analytics to turn data into valuable insights and drive smarter decision making.
Data needs analytics to turn it into value and for organizations to be truly data-driven, they need to use analytics correctly. However, most organizations do not move beyond the first, most rudimentary stage of analytics. They miss out on the powerful insights and opportunities available with all the four levels of analytics: descriptive, diagnostic, predictive and prescriptive. Be Data Analytical reveals how to supercharge data value through all the four levels of analytics, bringing data to life and enhancing data-driven decision making.
Be Data Analytical examines each of these four levels of analytics in-depth: what they are, why they matter, how they can be used strategically and how they can be implemented. The book also explores how individuals and organizations can improve their skills and performance in each of these areas. Written by a global trailblazer in the world of data literacy, the book shows professionals, managers, leaders and organizations how to use analytics for the successful and strategic conversion of data into value, insight and action.
Be Data Analytical is the book organizations and individuals need to understand how to truly use analytics to turn data into valuable insights and drive smarter decision making.
Data needs analytics to turn it into value and for organizations to be truly data-driven, they need to use analytics correctly. However, most organizations do not move beyond the first, most rudimentary stage of analytics. They miss out on the powerful insights and opportunities available with all the four levels of analytics: descriptive, diagnostic, predictive and prescriptive. Be Data Analytical reveals how to supercharge data value through all the four levels of analytics, bringing data to life and enhancing data-driven decision making.
Be Data Analytical examines each of these four levels of analytics in-depth: what they are, why they matter, how they can be used strategically and how they can be implemented. The book also explores how individuals and organizations can improve their skills and performance in each of these areas. Written by a global trailblazer in the world of data literacy, the book shows professionals, managers, leaders and organizations how to use analytics for the successful and strategic conversion of data into value, insight and action.
More details
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
File size
1,85 MB
ISBN-13
978-1-3986-0929-7 (9781398609297)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
06/2023
1st Edition
Kogan Page Ltd
€40.50
Shipment within 10-20 days
Book
06/2023
1st Edition
Kogan Page Ltd
€115.30
Shipment within 10-20 days
Person
Jordan Morrow is known as the "Godfather of Data Literacy", having helped pioneer the field by building one of the world's first data literacy programs. He is the founder and CEO of Bodhi Data, served as the Chair of the Advisory Board for The Data Literacy Project and has helped companies and organizations around the world, including the United Nations, build and understand data literacy. Morrow is the author of three books: Be Data Literate, Be Data Driven, and Be Data Analytical, all published by Kogan Page. He is based near Salt Lake City, Utah.
Content
Chapter - 00: Introduction; Section - ONE: Data and analytics; Chapter - 01: Defining data and analytics; Chapter - 02: Defining the four levels of analytics; Chapter - 03: The power of analytics in decision making; Section - TWO: The four levels of analytics - define, empower, understand and learn; Chapter - 04: Descriptive analytics; Chapter - 05: How are descriptive analytics used today?; Chapter - 06: How individuals and organizations can improve in descriptive analytics; Chapter - 07: Diagnostic analytics; Chapter - 08: How are diagnostic analytics used today?; Chapter - 09: How individuals and organizations can improve in diagnostic analytics; Chapter - 10: Predictive analytics; Chapter - 11: How are predictive analytics used today?; Chapter - 12: How individuals and organizations can improve in predictive analytics; Chapter - 13: Prescriptive analytics; Chapter - 14: How are prescriptive analytics used today?; Chapter - 15: How individuals and organizations can improve in prescriptive analytics; Section - Three: Bringing it all together; Chapter - 16: Using all four levels of analytics to empower decision making; Chapter - 17: Conclusion;
