Magazine Editing
In Print and Online
3rd Edition
Published on 12. March 2012
288 pages
978-1-136-64207-4 (ISBN)
Description
Including comprehensive coverage on both print and online, consumer and free magazines, Magazine Editing looks at how magazines work and explains the dual role of the magazine editor. John Morrish and Paul Bradshaw consider the editor both as a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical.
Looking at the current state of the magazine market in the twenty-first century, the third edition explains how this has developed and changed in recent years, with specific attention paid to the explosion of apps, e-zines, online communities and magazine websites. Featuring case studies, interviews with successful editors, examples of covers and spreads, and useful tables and graphs, this book discusses the editor's many roles and details the skills needed to run a publication.
Magazine Editing offers practical guidance on:
how to create an editorial strategy
how to lead and manage an editorial team
researching a market and finding new readers
dealing with budgets and finance
working with designers and production staff
legal, technological and ethical dilemmas
online distribution, social media and search engine optimisation
managing information overload
how to become an editor.
Looking at the current state of the magazine market in the twenty-first century, the third edition explains how this has developed and changed in recent years, with specific attention paid to the explosion of apps, e-zines, online communities and magazine websites. Featuring case studies, interviews with successful editors, examples of covers and spreads, and useful tables and graphs, this book discusses the editor's many roles and details the skills needed to run a publication.
Magazine Editing offers practical guidance on:
how to create an editorial strategy
how to lead and manage an editorial team
researching a market and finding new readers
dealing with budgets and finance
working with designers and production staff
legal, technological and ethical dilemmas
online distribution, social media and search engine optimisation
managing information overload
how to become an editor.
Reviews / Votes
'It is, and was in its earlier incarnations, a valuable and thorough guide to all the aspects of publishing editors and their staff should know about [...] For students this book offers a readable introduction to the industry so it should definitely be stocked by every library where magazine journalism and publishing is taught.' - Journal of the Association for Journalism Education, Issue 2-1, May 2013Praise for the second edition:
'Editing has always been a dark art, part both sides of the brain and part gut - and this excellent and thorough book lets light into every conceivable corner including some pretty murky ones. Above all it carries a torch for the blindingly obvious but oft forgotten truth - cherish and serve your readers and won't go far wrong.' Nicholas Brett, Deputy Managing Director, BBC Magazines, and former editor of Radio Times
More details
Edition
3rd edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Edition type
Revised edition
Illustrations
1 s/w Abbildung, 4 s/w Tabellen, 1 s/w Photographie bzw. Rasterbild, 3 s/w Zeichnungen
4 Tables, black and white; 3 Line drawings, black and white; 1 Halftones, black and white; 1 Illustrations, black and white
File size
2,51 MB
ISBN-13
978-1-136-64207-4 (9781136642074)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
10/2011
3rd Edition
Routledge
€206.70
Shipment within 15-20 days
Book
10/2011
3rd Edition
Routledge
€67.70
Shipment within 15-20 days
Persons
John Morrish is a freelance writer and editor. He is a former editor of Time Out, commissioning editor on the Telegraph Magazine and sub-editor on Private Eye.
Paul Bradshaw is Course Leader of the MA in Online Journalism at Birmingham City University and Visiting Professor in Online Journalism at City University London. In 2010 he was shortlisted for Multimedia Publisher of the Year, was listed on journalism.co.uk's list of leading innovators in media, and on the US Poynter Institute's list of the 35 most influential people in social media. In 2011he was ranked the UK's 7th most influential UK journalist on Twitter by PeerIndex.
Paul Bradshaw is Course Leader of the MA in Online Journalism at Birmingham City University and Visiting Professor in Online Journalism at City University London. In 2010 he was shortlisted for Multimedia Publisher of the Year, was listed on journalism.co.uk's list of leading innovators in media, and on the US Poynter Institute's list of the 35 most influential people in social media. In 2011he was ranked the UK's 7th most influential UK journalist on Twitter by PeerIndex.
Content
Introduction 1. How magazines work 2. Editorial Strategy 3. Leader and manager 4. Money matters 5. The right words 6. Pictures and design 7. Managing production 8. Where the buck stops 9. Becoming an editor Appendix 1. National Union of Journalists Code of Conduct Appendix 2. Press Complaints Commission Code of Practice Glossary Notes Bibliography
