Window Display
New Visual Merchandising
Published on 27. September 2010
216 pages
978-1-78067-554-1 (ISBN)
Description
A showcase of the most exciting, innovative and successful window displays worldwide, with seven chapters covering key topics for the visual merchandiser, each with a gallery of photographs demonstrating how and why each window is successful.
Colour is a great tool to promote a trend, Seasonal Windows exploit key shopping seasons, while following Trends, in fashion, food or homewares, and translating them quickly into a display is a key skill for a visual merchandiser. Graphics and Photography are cost-effective and efficient tools, or use Lighting to add drama, whether spotlighting products or flooding an entire window. Theatre shows off exuberant and avant-garde displays created to wow passers-by. Quirky windows allow free rein for wild ideas, with spectacular results.
This book offers inspiration and guidance to visual merchandisers and retailers who need to create eye-catching window designs that will increase sales.
Colour is a great tool to promote a trend, Seasonal Windows exploit key shopping seasons, while following Trends, in fashion, food or homewares, and translating them quickly into a display is a key skill for a visual merchandiser. Graphics and Photography are cost-effective and efficient tools, or use Lighting to add drama, whether spotlighting products or flooding an entire window. Theatre shows off exuberant and avant-garde displays created to wow passers-by. Quirky windows allow free rein for wild ideas, with spectacular results.
This book offers inspiration and guidance to visual merchandisers and retailers who need to create eye-catching window designs that will increase sales.
More details
Person
Tony Morgan
Content
- Intro
- Title Page
- Copyright
- Contents
- Introduction
- Colour
- Graphics + Photography
- Lighting + Technology
- Theatre
- Seasonal
- Quirky
- Trends
- Picture Credits
