Visual Merchandising Second Edition
Published on 24. October 2011
292 pages
978-1-78067-553-4 (ISBN)
Description
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.
It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains new case studies and updated images.
Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains new case studies and updated images.
Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
More details
Person
Tony Morgan
Content
- Intro
- Half Title
- Title Page
- Copyright
- Contents
- Preface
- The History of Visual Merchandising
- The Role of a Visual Merchandiser
- The day-to-day role of a visual merchandiser
- Training
- Visual merchandising in a department store
- Visual merchandising of multiple chain stores
- Visual merchandising of small retail outlets
- Measure success
- Store Design
- What is store design?
- Why is store design important?
- Who designs the store?
- How does store design work?
- Store study: Kurt Geiger
- Windows
- Getting to know your windows
- Planning a window display
- Themes and schemes
- Budgeting
- Props
- Designing a window display
- Store study: Printemps
- Color
- Window prepping
- Installing the window display
- Store study: Louis Vuitton
- Lighting
- Signage and graphics
- Window calendar
- Window standards and maintenance, and budget
- Store study: Fortnum & Mason
- In-store Visual Merchandising
- Product djacencies
- Floor layouts
- Store study: Matthew Williamson
- Fixtures
- Wall fixtures
- Product handling
- Store study: Flight 001
- In-store displays and trend areas
- Point of purchase and add-on sales
- Clearance merchandise
- Signage and tagging
- Lighting
- Ambience
- Retail standards and maintenance, and budget
- Virtual visual merchandising
- Store study: Topshop
- Mannequins
- Sculpting
- Purchasing mannequins
- Dressing a mannequin
- Securing a mannequin
- Grouping mannequins
- Maintenance
- The Visual Merchandiser's Studio
- The visual merchandiser's toolbox
- Health and Safety
- Lighting chart
- Glossary
- Further reading
- Index
- Picture credits and acknowledgments
