Visual Merchandising Fourth Edition
Window Displays, In-store Experience
Published on 2. May 2022
224 pages
978-1-5294-2318-1 (ISBN)
Description
This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
More details
Other editions
Additional editions
Book
11/2021
4th Edition
Laurence King Publishing
€36.00
Shipment within 3-4 weeks
Person
Tony Morgan worked as a Head of Visual Merchandising at Selfridges for 18 years. He has taught and consulted across the world and was a lecturer at the London College of Fashion and the Fashion Retail Academy in London. Tony advocates new visual merchandising talent and is currently working with universities across the UK to mentor and support students.
Content
- Intro
- Title
- Copyright
- Contents
- Preface
- 1. The history of visual merchandising
- The Development of the Department Store
- 2. The role of a visual merchandiser
- What Makes a Good Visual Merchandiser?
- The Day-to-day Role of a Visual Merchandiser
- Visual Merchandising in a Department Store
- Key Roles
- Visual Merchandising of Multiple Chain Stores
- Visual Merchandising of Small Retail Outlets
- Visual Merchandising Online
- Measuring Success
- 3. Store design
- What Is Store Design?
- Why Is Store Design Important?
- Who Designs the Store?
- Pop-up Shops
- How Does Store Design Work?
- Store Study: Kurt Geiger
- 4. Windows
- The Importance of Windows
- Getting to Know Your Windows
- Planning a Window Display
- Themes and Schemes
- Budgeting
- Props
- Designing a Window Display
- Store Study: Printemps
- Colour
- Window Prepping
- Installing the Window Display
- Store Study: Louis Vuitton
- Lighting
- Signage and Graphics
- Film and Interactive Displays
- Window Calendars
- Maintenance and Budget
- Store Study: Fortnum & Mason
- 5. In-store visual merchandising
- What Is In-store Visual Merchandising?
- Product Adjacencies
- Floor Layouts
- Platinum, Gold, Silver and Bronze Areas
- Store Study: Bodega
- Fixtures and Fittings
- Wall Fixtures
- Product Handling
- In-store Displays
- Hot Shops
- Point of Sale and Add-on Sales
- Signage and Ticketing
- Case Study: Colorset
- Lighting
- Ambience
- Retail Maintenance and Budget
- Case Study: Harlequin
- 6. Mannequins
- Choosing and Using Mannequins
- Case Study: Hans Boodt Mannequins
- Purchasing Mannequins
- Dressing a Mannequin
- Securing a Mannequin
- Grouping Mannequins
- Maintenance
- 7. Training, technology and tools
- Training
- Portfolios
- Visual Merchandising Software
- Equipment
- Tools
- Health and Safety
- Lighting Chart
- Glossary
- Index
- Picture Credits
- Acknowledgements
