
From Numbers to Words
Description
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Persons
Tom Reichert is Department Head, Advertising and Public Relations, and the Athletic Association Professor of Advertising in the Grady College of Journalism and Mass Communication at the University of Georgia. His research interests include advertising and mass communication content and effects. He has written or edited seven books about major issues and concerns regarding the uses and effects of advertising on professional practice and culture.
Tyler R. Harrison is Professor in Communication Studies at the University of Miami. His research interests focus on the design of communication processes and systems to improve individual, organizational, and societal outcomes. His work in this area has focused on health communication and conflict management.
Content
Frequently Asked Questions about Reporting Statistics
Descriptive Information
Reliabilities
Correlation
Nonparametric Statistics
Parametric Statistics
Presenting Results Visually
Conclusion
Appendices:
Summary chart of Statistics
What to Report
Abbreviations
Suggested Syntax
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