Moral foundations and consumer behaviour
Emerald Publishing Limited
Published on 30. May 2019
92 pages
978-1-83867-740-4 (ISBN)
Description
The selected articles in this Special Issue support the research domains. Some fall into one domain more clearly while others bridge two or more domains. Two of the 9 papers provide interdisciplinary perspectives (Cowan and Yazdanparast on moral foundations and judgment and Prince on consumer moral reasoning and moral action), while the remaining eight are applications of the topics covered in various marketing contexts. Some are contributions from countries outside of the United States (Canada, Pakistan, and Turkey). All raise questions that promise to move this research area forward.
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Content
- Cover
- Consumer morality and moral consumption behavior: literature domains, current contributions, and future research questions
- Moral foundations and judgment: conceptualizing boundaries
- Puritan peers or egoistic entrepreneurs? Moral decay in lateral exchange markets
- How personality traits, employee incompetence and consumer similarity influence shoplifting behavior
- Taboos, morality and marketing: towards a conceptual model and illustration
- It's not fake, it's biased: insights into morality of incentivized reviewers
- Green consumption behaviours of consumers within the scope of TPB
- Moral foundations and credence attributes in livestock production: Canada
- The moral bases of consumer ethnocentrism and consumer cosmopolitanism as purchase dispositions
