Writers on Strategy and Strategic Management
Theory and Practice at Enterprise, Corporate, Business and Functional Levels
1st Edition
Published on 5. April 2001
336 pages
978-0-14-194142-4 (ISBN)
Description
Strategic management is the central activity of all successful organizations today. From the time when its conceptual foundations were laid in the 1960s, its theory and practice have been subjected to intensive research, argument and development under such headings as general management, business policy, corporate strategy and long-range planning. But, as J. I. Moore explains, no matter what its name, strategic thinking has always addressed the same issue: 'the determination of how an organization, in its entirety, can best be directed in a changing world'.
More details
Language
English
Place of publication
London
United Kingdom
File size
5,13 MB
ISBN-13
978-0-14-194142-4 (9780141941424)
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Schweitzer Classification
Other editions
Additional editions
J. I. Moore
Writers on Strategy and Strategic Management
Theory and Practice at Enterprise, Corporate, Business and Functional Levels
Book
04/2001
Penguin Books Ltd
€38.56
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Person
Professor J I Moore is a founder of the Business Strategy Network. His first degree was in philosophy and his second in business administration. A series of senior managerial positions in the automotive, farm machinery and friction materials industries (with, successively, Ford, Lely and Trist, Draper) prepared him for teaching business policy at Thames Valley University and, later, at the University of Bath.
