The New Bottom Line
Bridging the Value Gaps that are Undermining Your Business
Published on 3. June 2004
276 pages
978-1-84112-596-1 (ISBN)
Description
This radical, provocative and inspiring book explores a tectonicshift at the very heart of business. A shift that?s making the oldbottom line of corporate profitability the servant of a new master:a new ?person-centric? bottom line of personal profitability orvalue ?in my life?.
So what? No bottom line? No more profit?
Of course not! Every organization must cover its costs. Everybusiness has to make a profit to survive. The authors of The NewGlobal Line remarkably show that the necessary requirements fordoing so are changing, and why this transformation ? containingimportant elements of both evolution and revolution ? is under way,how it?s undermining the foundations of once-great businesses andbrands, and how its throwing up huge new opportunities.
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Additional editions
Alan Mitchell | Andreas W. Bauer | Gerhard Hausruckinger
The New Bottom Line
Bridging the Value Gaps that are Undermining Your Business
Book
07/2003
1st Edition
Capstone Publishing Ltd
€35.50
Shipment within 3-4 weeks
Persons
Alan Mitchell is a leading marketing journalist witha track record of challenging writing in a wide range ofpublications, including the 'seminal' book RightSide Up: Building Brands in the Age of the Organized Consumer(HarperCollinsBusiness, 2001).
Andreas W. Bauer is Head of Roland Berger StrategyConsultants' global Consumer Goods and Retail CompetenceCenter. He is a renowned speaker on consumer strategies at industryconferences and author of several books including Success 2000Plus.
Dr. Gerhard Hausruckinger is a partner at Roland BergerStrategy Consultants specializing in consumer-facing industries andco-head of the firm's Consumer Goods and Retail CompetenceCenter. He is widely recognized as thought-leader for innovativegrowth strategies in the FMCG industry.
Content
Introduction: Designing value around people.
The value earth is moving under our feet. Consumer-facingbusinesses are facing an era of fundamental change: fromproduct-centric to person-centric.
1. The Value Gaps.
Why today's businesses cannot - or do not want to - meet a wholerange of crucial consumer needs.
2. Untapped Assets.
Why these same businesses continually neglect - and miss the value- of a whole range of hugely powerful, personal assets.
3. The New Bottom Line.
How a need breed of businesses are connecting these value gaps tothese untapped assets...to transform the business landscape.
4. Trading agency.
How looking at markets, rather than products and services, from thebuyer's point of view revolutionizes marketing processes - and itsconsumer value.
5. Solution assembly.
How helping people to reach their personal objectives, rather thansell them more ingredients, takes value to a new level.
6. Passion partnership.
Why helping people reach personal fulfillment will be a massive newbusiness in its own right.
7. Learning to fly.
Why, and how, the new bottom line requires the emergence ofcompletely new business models - and why migrating towards the newbottom line is not a matter of choice.
8. Let the customer drive your company - literally.
How moving from push to pull adds value while cutting costs.
9. Organize operations around your customer.
How the imperatives of customer convenience and corporateproductivity connect.
10. Build partnerships around your customer.
How the new bottom line involves complete supply chains and valuenetworks, not just individual companies.
11. Become a company that works for me.
How the demand for 'value in my life' affects the workplace as wellas the market place.
12. Make marketing a service.
How to make marketing effective - by freeing it from itsseller-centric bias.
13. A New Vision of Value.
Strategic choices; evolutionary strategies.
