O'Reilly Webcast: Advanced Twitter for Business
Advanced Twitter for Business
1st Edition
Published on 30. June 2009
52 pages
978-0-596-80147-2 (ISBN)
Description
Advanced Twitter for Business: Conversation, Community, and Profit--140 Characters at a TimeBy Sarah Milstein, a consultant on Web 2.0 and editorial strategiesTwitter matters. This free, nimble, and powerful messaging service is fast becoming an essential part of every smart business's social media toolkit.If you're ready to go beyond dabbling with Twitter, join us for our new "e;Advanced Twitter for Business"e; webcast on February 6. Learn everything you need to launch a successful Twitter strategy for your business. You'll learn how to use Twitter to promote your business, build community, find employees, and research the market and your competition:Why--and how--to "e;listen"e; before you tweetHow to get followersPicking the best people to represent your company on TwitterPromotional offers and contests on TwitterTrack what the Twitterverse says about your company, products, competition, and trendsUseful third-party tools and services built on TwitterLots of real-world examples of what works and why
More details
Language
English
Place of publication
Sebastopol
United States
Product notice
Windows
File size
5,09 MB
ISBN-13
978-0-596-80147-2 (9780596801472)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
- AdvancedTwitterforBizPDF(part-1).pdf
- Twitter_Report(part -2)
- Foreword
- Preface
- Introduction: What is Twitter?
- The Power of Ambient Awareness
- The Attention Economy
- A New Kind of Communication
- The State of Micro-Messaging
- A Micro-History of the Medium
- Micro-Messaging Today
- Micro-Messaging at Work
- Micro-Messaging for External Communications
- Gathering Market Information
- Micro-Messaging for Internal Communications
- Make Micro-Messaging a Major Success
- Best Practices for Micro-Messaging in Business
- Challenges in Micro-Messaging for Business
- The Future of Micro-Messaging
- Conclusions
- Acknowledgments
- Contributors
