Build Your Community
Turn Your Connections Into A Powerful Online Community
1st Edition
Published on 11. May 2021
320 pages
978-1-292-33001-3 (ISBN)
Description
A powerful customer community will help you to scale customer support, attract new customers, and gather indispensable feedback and knowledge. But how do you make it happen?
Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to:
* Start from scratch and attract your first members.
* Find and design the perfect platform for your community.
* Keep members engaged, sharing expertise, and helping each other.
* Create a magnetic community culture - unique from any other online destination.
* Position you and your organisation at the center of your field.
* Budget for your community with a detailed breakdown of costs and resources required.
Richard Millington shares the strategies, principles and tactics he has used to help over 300
organisations to build communities over the past decade, including Apple, Facebook and SAP.
If you wish to build a united, powerful online community, Build Your Community is your definitive guide.
Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to:
* Start from scratch and attract your first members.
* Find and design the perfect platform for your community.
* Keep members engaged, sharing expertise, and helping each other.
* Create a magnetic community culture - unique from any other online destination.
* Position you and your organisation at the center of your field.
* Budget for your community with a detailed breakdown of costs and resources required.
Richard Millington shares the strategies, principles and tactics he has used to help over 300
organisations to build communities over the past decade, including Apple, Facebook and SAP.
If you wish to build a united, powerful online community, Build Your Community is your definitive guide.
More details
Edition
1. Auflage
Language
English
Place of publication
United Kingdom
Target group
Professional and scholarly
ISBN-13
978-1-292-33001-3 (9781292330013)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
05/2021
1st Edition
Pearson Business
€21.99
Shipment within 10-20 days
Person
Richard Millington is the founder of FeverBee. Over the past 16 years, Richard has helped to develop over 270+ successful communities, including those for Apple, Facebook, Google, The World Bank, SAP, Oracle, Amazon, Autodesk, Lego, The United Nations, Novartis, and many more. Richard is the author of both Buzzing Communities and The Indispensable Community . Buzzing Communities has been widely cited as introducing best practice into developing successful online communities. Richard has delivered keynote talks in the USA, Canada, UK, Australia, France, Belgium, Spain, Germany, Italy, Turkey, Switzerland, Romania, Lithuania, and several others. Richard has also trained over 1,250 community professionals through FeverBee's community management academy.
Content
1. Why create a community? 2. Who is your community for? 3. Creating your community experience 4. Setting the rules 5. Attracting your first members 6. Nurturing superusers in your community 7. Keeping members engaged 8. Rewarding your members 9. Overcoming problems 10. Building your community strategy 11. What's next?
