Principles of Web Design
Published on 12. April 2022
240 pages
978-1-62153-788-5 (ISBN)
Description
Learn everything there is to know, from project planning through marketing and analytics, about Web design!
Principles of Web Design is a book about the fundamentals of clear graphic communication within the context of Web design.
Author Brian D. Miller is a sought-after expert in developing product and digital branding strategies for emerging startups and Fortune 500 organizations. In Principles of Web Design, he will teach the reader the tricks of the trade and everything one should know about web design through easy, step-by-step guides and with full-color illustrations.
The book has three sections, which follow the cycle of a typical Web project:
- PLAN: This section focuses on the predesign phase of a Web project. Everything from project planning and brief writing to information architecture and responsive grid creation will be covered.
- DESIGN: The second section of Priciples of Web Design explores the enduring principles of design and the nuances that are specific to the field of Web design.
- OPTIMIZE: Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.
More details
Person
Brian D. Miller, as the founder of multiple creative agencies including The Brian Miller Design Group, MillerSmith, and Wilton Creative, is a sought-after expert in developing product and digital branding strategies for emerging startups and Fortune 500 organizations. Brian has an MPS in design management from Pratt Institute and a BFA in graphic design from the Hartford Art School. Contact him at BrianDMiller.com.
Content
- Front Cover
- Half-Title Page
- Title Page
- Copyright Page
- Dedication
- Contents
- Acknowledgments
- Foreword
- Introduction to Web Design
- Section I: Plan
- Chapter 1 Website Planning
- Chapter 2 Elements of Usability
- Chapter 3 Space, Grids, and Responsive Design
- Section II: Design
- Chapter 4 Anatomy of a Web Page
- Chapter 5 The Elements of Web Design
- Chapter 6 Web Typography
- Section III: Optimize
- Chapter 7 Search Engine Optimization
- Chapter 8 Marketing and Conversion
- Chapter 9 Analysis
- Index
