The Circuit of Mass Communication
Media Strategies, Representation and Audience Reception in the AIDS Crisis
1st Edition
Published on 29. January 1998
256 pages
978-0-85702-594-4 (ISBN)
Description
This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society.
Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response and contemporary power relations. Based on extensive empirical research, this book offers a range of challenging insights on media power, active audiences and moral panics.
Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response and contemporary power relations. Based on extensive empirical research, this book offers a range of challenging insights on media power, active audiences and moral panics.
Reviews / Votes
The book begins by documenting the politics of AIDS health education initiatives in Britain and goes on to examine the nature of the media coverage, identifying how it has changed over time and differed between newspapers, TV news, documentary and fiction. Challenging a simple `moral panic' model of the AIDS crisis, the authors provide detailed documentation and critical analysis of the complex interaction between policy makers, health education, the media and `the public'.`Beyond its obvious appeal to those interested in the history, sociology, and cultural study of AIDS in the United Kingdom, this collection also provides a valuable contribution to the broader areas of media history and the contemporary history of health and medicine, two areas that, as this book demonstrates, share a complex and largely un-researched history.' - Social History of Medicine
More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
ISBN-13
978-0-85702-594-4 (9780857025944)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
David Miller | Jenny Kitzinger | Peter Beharrell
The Circuit of Mass Communication
Media Strategies, Representation and Audience Reception in the AIDS Crisis
Book
02/1998
1st Edition
SAGE Publications Inc
€255.52
Shipment within 15-20 days
David Miller | Jenny Kitzinger | Peter Beharrell
The Circuit of Mass Communication
Media Strategies, Representation and Audience Reception in the AIDS Crisis
Book
01/1998
1st Edition
SAGE Publications Inc
€133.40
Shipment within 15-20 days
Persons
Content
Introduction - Jenny Kitzinger and David Miller
The AIDS Public Education Campaign, 1986-90 - David Miller and Kevin Williams
News Variations - Peter Beharrell
AIDS and Television News - David Miller and Peter Beharrell
AIDS on Television - David Miller
Form, Fact and Fiction
Sourcing AIDS News - David Miller and Kevin Williams
Producing AIDS News - Kevin Williams and David Miller
Media Impact on Public Beliefs about AIDS - Jenny Kitzinger
Resisting the Media - Jenny Kitzinger
The Extent and Limits of Media Influence
AIDS, the Policy Process and Moral Panics - David Miller and Jenny Kitzinger
Conclusion - Jenny Kitzinger and David Miller
The AIDS Public Education Campaign, 1986-90 - David Miller and Kevin Williams
News Variations - Peter Beharrell
AIDS and Television News - David Miller and Peter Beharrell
AIDS on Television - David Miller
Form, Fact and Fiction
Sourcing AIDS News - David Miller and Kevin Williams
Producing AIDS News - Kevin Williams and David Miller
Media Impact on Public Beliefs about AIDS - Jenny Kitzinger
Resisting the Media - Jenny Kitzinger
The Extent and Limits of Media Influence
AIDS, the Policy Process and Moral Panics - David Miller and Jenny Kitzinger
Conclusion - Jenny Kitzinger and David Miller
