
Above the Fold, Revised Edition
Description
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- PLAN
Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation. - DESIGN
The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design. - OPTIMIZE
Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.
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Content
- Intro
- Title Page
- Dedication
- Table of Contents
- Praise for Above the Fold first edition
- Preface
- Introduction to Web Design
- Section I: Plan
- Chapter 1 Web Site Planning
- Chapter 2 Elements of Usability
- Chapter 3 Space, Grids & Responsive Design
- Section II: Design
- Chapter 4 Anatomy of a Web Page
- Chapter 5 The Elements of Web Design
- Chapter 6 Web Typography
- Section III: Optimize
- Chapter 7 Search Engine Optimization
- Chapter 8 Marketing & Conversion
- Chapter 9 Analysis
- Acknowledgements
- Copyright
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