Above the Fold, Revised Edition
Published on 15. July 2016
272 pages
978-1-4403-3668-3 (ISBN)
Description
Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project:
- PLAN
Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation. - DESIGN
The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design. - OPTIMIZE
Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.
More details
Other editions
Additional editions
Brian D. Miller
Above the Fold, Revised Edition
Book
09/2014
HOW Books
€28.50
Shipment within 15-20 days
Person
An Adams Media author.
Content
- Intro
- Title Page
- Dedication
- Table of Contents
- Praise for Above the Fold first edition
- Preface
- Introduction to Web Design
- Section I: Plan
- Chapter 1 Web Site Planning
- Chapter 2 Elements of Usability
- Chapter 3 Space, Grids & Responsive Design
- Section II: Design
- Chapter 4 Anatomy of a Web Page
- Chapter 5 The Elements of Web Design
- Chapter 6 Web Typography
- Section III: Optimize
- Chapter 7 Search Engine Optimization
- Chapter 8 Marketing & Conversion
- Chapter 9 Analysis
- Acknowledgements
- Copyright
