A Bipolar Life
50 Years of Battling Manic-Depressive Illness Did Not Stop Me From Building a 60 Million Dollar Business
1st Edition
Published on 10. September 2019
232 pages
978-1-60037-964-2 (ISBN)
Description
The former Brookstone marketing guru gives "proof of the fact that even in the face of this illness, a person can lead a rewarding and fulfilling life" (Howard Lester, former Williams-Sonoma CEO).
For more than forty-five years, Steve Millard has struggled with bipolar disorder. At his lowest, he was on the absolute brink of suicide, looking down into the abyss. Through his own methods of dealing with this disease, arrived at by trial and error, and the generous help of friends, and the teachings of a wonderful support group called Recovery Inc., he not only survived, he prospered, founding one of the most successful and profitable businesses in the direct marketing industry. A Bipolar Life is the story of his struggle.
"I have witnessed many of [Steve's] struggles with bipolar disorder and can only imagine how difficult they are for him. I have also witnessed his high, his incredible zest for life and the ability to live life to its fullest. But equally important, I have witnessed his marketing skills and how he helped pioneer the catalog and direct marketing industry. Those skills were a major part of the dynamic growth of the Brookstone Company." -Doug Anderson, former President, Brookstone
"Steve Millard was a good friend of L.L. Bean and a catalog marketing consultant instrumental to our success. He was upbeat and outgoing in his public life but quietly and courageously dealt with his emotional illness." -Leon Gorman, former CEO L.L. Bean
For more than forty-five years, Steve Millard has struggled with bipolar disorder. At his lowest, he was on the absolute brink of suicide, looking down into the abyss. Through his own methods of dealing with this disease, arrived at by trial and error, and the generous help of friends, and the teachings of a wonderful support group called Recovery Inc., he not only survived, he prospered, founding one of the most successful and profitable businesses in the direct marketing industry. A Bipolar Life is the story of his struggle.
"I have witnessed many of [Steve's] struggles with bipolar disorder and can only imagine how difficult they are for him. I have also witnessed his high, his incredible zest for life and the ability to live life to its fullest. But equally important, I have witnessed his marketing skills and how he helped pioneer the catalog and direct marketing industry. Those skills were a major part of the dynamic growth of the Brookstone Company." -Doug Anderson, former President, Brookstone
"Steve Millard was a good friend of L.L. Bean and a catalog marketing consultant instrumental to our success. He was upbeat and outgoing in his public life but quietly and courageously dealt with his emotional illness." -Leon Gorman, former CEO L.L. Bean
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Steve Millard
A Bipolar Life
50 Years of Battling Manic-Depressive Illness Did Not Stop Me From Building a 60 Million Dollar Business
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03/2011
Morgan James Publishing llc
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Person
Steve Millard was one of he first direct mail market professionals to form a list brokerage and management company. His knowledge and insight have guided Millard Group since it's inception twenty-five years ago. Although Steve is no longer active with the company on a daily basis, he continues to be an important advisor for the Millard Group management team. In 1998, Steve Millard was honored by Direct Magazine as one of industry's most influential marketers, celebrated as one of "25 People Who Changed the Catalog Business." Steve was on the board of the DMA Catalog Council for ten years and was an annual speaker at national DMA meetings. He served as National Chairman of the Business Mailers Association, was Trustee of the Direct Marketing Educational Foundation, and was on the Advisory Board for the Boston University Direct Marketing Program. Author lives in Peterborough, New Hampshire
Content
- Cover
- Title
- Copyright
- Dedication
- Table of Contents
- Introduction
- Chapter 1 - In the Beginning
- Chapter 2 - Looking for Answers
- Chapter 3 - After the First Episode
- Chapter 4 - Don't Look Back
- Chapter 5 - My Next Move
- Chapter 6 - Hired by Reader's Digest
- Chapter 7 - Dealing With My Illness
- Chapter 8 - Had Enough
- Chapter 9 - A Good Move
- Chapter 10 - Arriving in Pleasantville
- Chapter 11 - Life Was Going Well
- Chapter 12 - Hopeless, Helpless and Worthless
- Chapter 13 - Fighting the Disease
- Chapter 14 - Simply Doing Something
- Chapter 15 - Trip Back to Ross Pond
- Chapter 16 - Not My Last Job
- Chapter 17 - Things Are Moving Fast
- Chapter 18 - I Had Come Back
- Chapter 19 - Going Out On My Own
- Chapter 20 - Starting My Own Business
- Chapter 21 - Succeeding as an Entrepreneur
- Chapter 22 - Making the Business Grow
- Chapter 23 - Was it all worth it?
- Chapter 24 - Business is Succeeding
- Chapter 25 - Cognitive Therapy
- Chapter 26 - Diagnosed My Condition
