Rethinking Innovation and Design for Emerging Markets
Inside the Renault Kwid Project
Published on 18. May 2017
178 pages
978-1-351-71203-3 (ISBN)
Description
The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
Product notice
Reflowable
File size
1,85 MB
ISBN-13
978-1-351-71203-3 (9781351712033)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Christophe Midler | Bernard Jullien | Yannick Lung
Rethinking Innovation and Design for Emerging Markets
Inside the Renault Kwid Project
Book
01/2023
1st Edition
Auerbach
€75.70
Shipment within 10-20 days
Christophe Midler | Bernard Jullien | Yannick Lung
Reverse Innovation and Frugal Engineering for Emerging Markets
Inside the Renault Kwid Project
Book
approx. 07/2017
1st Edition
Auerbach Publications
Unfortunately, price unknown
Not yet published
Christophe Midler | Bernard Jullien | Yannick Lung
Rethinking Innovation and Design for Emerging Markets
Inside the Renault Kwid Project
Book
05/2017
1st Edition
CRC Press
€96.74
Shipment within 10-20 days
Persons
Christophe Midler, Bernard Jullien, Yannick Lung
Content
Part 1 The Incredible Kwid.
Strategic Exploration and Product Creativity.
Negotiating Disruptive Capacity in the Renault-Nissan Alliance.
Implementing Design to Cost: Searching for the Rupee...
Commercial Launch.
Roll-Out of the Kwid Line.
Part 2: The Lessons of Disruption.
The Nature of Innovation and Project Development.
Organizational Learning and Project Development.
Innovation and Globalization.
Innovation in Alliances.
Strategic Exploration and Product Creativity.
Negotiating Disruptive Capacity in the Renault-Nissan Alliance.
Implementing Design to Cost: Searching for the Rupee...
Commercial Launch.
Roll-Out of the Kwid Line.
Part 2: The Lessons of Disruption.
The Nature of Innovation and Project Development.
Organizational Learning and Project Development.
Innovation and Globalization.
Innovation in Alliances.
