
Before the Ad Image: Body Memory in Motion
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Content
- Intro
- Contents
- Preface
- Where Are Neuro ADS Going?
- Critiques of Neuroscience
- References
- Chapter 1
- The Affective Orientation
- The Hierarchy of Effects
- What "The Unconscious" Really Means
- Zaltman and the Reconstructive Theory of Memory (R.T.M.)
- Problems with R.T.M.
- Standing the Hierarchy of Effects on Its Head
- The Affective Perspective
- Desire
- The Role of Cognition in Desire
- Self-Understanding in Desire
- Construct: Thinking and Feeling
- The Difference between Knowing and Feeling
- References
- Chapter 2
- You-I-We in a Field of Awareness
- Introduction
- Communicative Community
- Prologue
- Psyche and Expression
- Mood Community as Memory
- Body Remembers More
- Technology and Body
- Postscript
- References
- Chapter 3
- Expressivity the Power of Advertising
- The Desire for Desire
- Eros
- Love Marks
- References
- Chapter 4
- Discourses, Intercorporeity and Affectivity
- Introduction
- Discursive Practice
- The Nomad
- The Cynical Body
- Body in Action: Constitution of Space
- References
- Chapter 5
- Depth and Transparency
- Introduction
- The Experiencing Subject
- Postscript
- References
- Chapter 6
- Primacy of Time
- Introduction
- Bergson and Husserl
- Temporal Flow and Subjectivity
- Postscript
- References
- Chapter 7
- Selecting and Deselecting Relevance
- How a System of Relevance Functions
- On Expectations
- Rethinking Lifestyle
- 1. It's Not an Attitude or a Demographic
- Lifestyles Are Made Up of Practice or I Can's
- 2. Lifestyle Choices Are Limited I Can's
- Lifestyles Are Chosen
- Lifestyle Choices Are Limited
- 3. Influences on Lifestyle-Creation
- 4. Lifestyles Are Visible in Things
- Life-World
- References
- Chapter 8
- Movement and Receptivity
- Communication Styles of Media
- Desire
- Transformational-Emotional Style
- Synaesthetic Style
- Shut Up and Dance
- Reading the Chart
- Explanation of Chart
- References
- Chapter 9
- The Media
- The Phenomenon of Synaesthesia
- Perception/Expression
- Multimedia-Tasking and Synesthesia
- Corporeal Perception
- The Position of the Camera and the Audience
- Synchronization
- Conclusion
- References
- Index
- Blank Page
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