Commercial Space Design and Customer Experience
1st Edition
Published on 27. June 2024
232 pages
978-1-0364-0692-9 (ISBN)
Description
This book can be integrated in any marketing course or serve as a reference for a standalone course about its two themes: retail space design, and its service offerings. It covers a wide variety of challenges faced by retailers while emphasizing customer experience and associated consumer behaviors. It proposes models for understanding the intricate relationship between design, architecture, consumer behaviors (both good and bad), and shopping experience. Presented in an engaging and accessible style, it contains theory and actionable managerial recommendations that are anchored in today's reality. It is enriched with numerous testimonials from managers and academics to support its content and reinforce its applicability. Whether you're a student seeking to grasp fundamental concepts or a seasoned professional aiming to refine strategies, this book is poised to elevate your understanding and proficiency in the realm of retail marketing and design.
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Other editions
Additional editions
Olivier Mesly | Christophe Rethore
Commercial Space Design and Customer Experience
Book
07/2024
Cambridge Scholars Publishing
€110.36
Shipment within 15-20 days
