Strategic Communication for Startups and Entrepreneurs in China
1st Edition
Published on 16. December 2019
118 pages
978-1-000-02812-6 (ISBN)
Description
This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.
Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context.
Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.
Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context.
Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.
More details
Series
Edition
1. Auflage
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Illustrations
1 Tables, black and white; 1 Line drawings, black and white; 1 Illustrations, black and white
ISBN-13
978-1-000-02812-6 (9781000028126)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Linjuan Rita Men | Yi Grace Ji | Zifei Fay Chen
Strategic Communication for Startups and Entrepreneurs in China
Book
09/2021
1st Edition
Routledge
€36.00
Shipment within 10-20 days
Linjuan Rita Men
Strategic Communication for Startups and Entrepreneurs in China
Book
03/2020
Routledge
Unfortunately, price unknown
Available (delivery time upon request)
Linjuan Rita Men | Yi Grace Ji | Zifei Fay Chen
Strategic Communication for Startups and Entrepreneurs in China
Book
12/2019
1st Edition
Routledge
€76.70
Shipment within 15-20 days
Persons
Linjuan Rita Men is an associate professor of public relations at the University of Florida, USA, and chief research editor of the Institute for Public Relations' Organizational Communication Research Center.
Yi Grace Ji is an assistant professor of public relations in the Richard T. Robertson School of Media and Culture at the Virginia Commonwealth University, USA.
Zifei Fay Chen is an assistant professor in the Communication Studies Department at the University of San Francisco, USA.
Yi Grace Ji is an assistant professor of public relations in the Richard T. Robertson School of Media and Culture at the Virginia Commonwealth University, USA.
Zifei Fay Chen is an assistant professor in the Communication Studies Department at the University of San Francisco, USA.
Content
1 Why Startup Strategic Communication? 2 The State of Startups and Entrepreneurship in China 3 Understanding the Stakeholders of Startups 4 The Functions of Public Relations in Startups 5 Cultivating Stakeholder Relationships for Startups 6 Building an Effective Startup Culture 7 Entrepreneurial Leadership Communication 8 Social Media Communication Strategies for Startups 9 Best Practices of Startup Strategic Communication
