Communication Models for the Study of Mass Communications
2nd Edition
Published on 22. December 2015
238 pages
978-1-317-90068-9 (ISBN)
Description
Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.
More details
Edition
2nd edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
File size
4,33 MB
ISBN-13
978-1-317-90068-9 (9781317900689)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Denis McQuail | Sven Windahl
Communication Models for the Study of Mass Communications
for the study of mass communications
Book
12/2016
2nd Edition
Routledge
€206.40
Shipment within 10-20 days
Denis McQuail | Sven Windahl
Communication Models for the Study of Mass Communications
for the study of mass communications
Book
08/1993
2nd Edition
Prentice-Hall
€126.70
Shipment within 10-20 days
Persons
Sven Windahl
Denis Mcquail
Denis Mcquail
Content
1. Introduction 2. Basic Models 3. Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals 4. Effects of Mass Communication on Culture and Society 5. Audience-Centred Models 6. Media Organisation, Selection and Production 7. Planned Communication 8. New Media and The Information Society 9. International Communication Index
