
Professional Communication and Network Interaction
Description
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Reviews / Votes
"Heidi McKee and James Porter theorize the use of social media tools in business settings using a fresh, practitioner-oriented research approach that will appeal to business communication scholars, teachers, students and business practitioners alike. With the growing use of social media among both businesses as well as the general public to facilitate communication, this book provides a toolkit by which educators and practitioners can think about how to use those digital tools ethically and productively." -Dirk Remley, Kent State UniversityMore details
Other editions
Additional editions


Persons
James E. Porter is a Professor of Rhetoric and Professional Communication in the Armstrong Institute for Interactive Media Studies and the Department of English at Miami University, USA.
Content
Part I: Building a Rhetorical/Ethical Network Theory
2. Reconnecting Rhetoric and Ethics
3. Ethics, Culture, and Phatic Communication
4. Rhetorical Interaction and Networks
Part II: Cases of Network Interaction
5. Employee Use of Corporate Media and Corporate Response
6. Social Listening: An Ethical and Organizational Shift
7. AI Bots as Professional Communicators
8. Conclusion: Changing the Frame
System requirements
File format: PDF
Copy-Protection: Adobe-DRM (Digital Rights Management)
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