
Three Weeks to eBay® Profits, Revised Edition
Description
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Solid gold information from a Gold-level seller! Veteran eBay expert and author Skip McGrath presents a completely updated guide to the new, drastically altered site.
Under its new management, eBay has instituted many important changes, and this revised edition addresses the company's modified fee structures, new (and controversial) feedback system, and more, while guiding sellers through the steps of starting, expanding, and automating a successful eBay business. McGrath offers tips on what's popular with eBay's buyers, as well as on drop shipping, controlling costs, managing inventory, writing headlines and descriptions that sell, launching your first auctions, and more.
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Person
Skip McGrath is currently a Gold Level Power seller on eBay. (The Gold Level includes sellers who average sales between $10,000 and $25,000 per month over three months.) He has written seven books on eBay selling, including Titanium eBay (Penguin), How to Start and Run an eBay Consignment Business (McGraw-Hill), and The Complete Idiots Guide to eBay (Alpha). His Web site, www.skipmcgrath.com is one of the most visited eBay-related sites on the Net. Skip's blog, Make Money on eBay (blog.skipmcgrath.com), receives about 500 unique visitors a day. Skip lives near Seattle, Washington.
Content
- Intro
- Title Page
- Copyright Page
- Dedication
- Contents
- Introduction to the Revised Edition
- Week 1: Getting Ready To Sell
- Chapter 1: Setting Up and Organizing Your Business
- Chapter 2: Finding Your Way Around eBay
- Chapter 3: What Sells on eBay?
- Chapter 4: Product Research
- Chapter 5: What Should You Sell?
- Chapter 6: Product Acquisition
- Chapter 7: Winning with Drop-Shipping
- Chapter 8: Types of Auctions
- Chapter 9: Launching Your First Auctions
- Chapter 10: Listing and Pricing Strategies
- Chapter 11: Building Great Feedback
- Chapter 12: Writing Your Success Plan
- Week 2: Putting Your Auctions To Work
- Chapter 13: Category Selection
- Chapter 14: Writing Auction Titles and Descriptions That Sell
- Chapter 15: Mastering Auction Photography
- Chapter 16: Promoting Your Auctions
- Chapter 17: Shipping, Handling, and Insurance
- Chapter 18: Boosting Your Profits by Selling Internationally
- Chapter 19: Monitoring and Revising Your Auctions for Success
- Chapter 20: Getting Paid
- Week 3: Building And Growing Your Business
- Chapter 21: Cost Control
- Chapter 22: Inventory Management
- Chapter 23: Automating Your Auctions
- Chapter 24: Third-Party Promotional Tools
- Chapter 25: Upselling and E-mail Marketing to Your Customers
- Chapter 26: Opening an eBay Store
- Chapter 27: eBay Consignment Selling
- Chapter 28: Beyond eBay
- Appendix A: Auction Checklist
- Appendix B: Popular Sources of Wholesale Merchandise
- Appendix C: Third-Party Resources for eBay Sellers
- Appendix D: Safety Tips for Buyers and Sellers
- Glossary and Guide to Common Abbreviations
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